Curves and plus size bodies were all over the NYFW Runway today.

Montreal-based fashion brand Addition Elle debuted their Fall Holiday 2017 runway show at New York Fashion Week, today (9/11), in Gallery 3 at Skylight Clarkson Square. This marks the brand’s first monumental show in partnership with IMG and NYFW: The Shows.

The show featured Ashley Graham’s lingerie lines, Purple Rain and Ritz, alongside Jordyn Wood’s new Love & Legend RTW capsule collection and Addition Elle’s Holiday 17’ mainline. The shoes for the show were custom made for each model by Shoes of Prey, further solidifying that style should never be limited by size.

Notable attendees at the show included actresses Danielle Brooks and Gabourey Sidibe, NYFW creator Fern Mallis and singer-songwriter Mary Lambert.

PLUS Model Magazine was in the house, as well as many bloggers. models and influencers, to see the show and mingle.

Here’s images from the show, showing all 35 looks that graced the runway:

Addition Elle also opened the doors to their first New York City pop up shop today, offering looks straight from their runway show.

Customers can shop the looks offered at today’s show along with Addition Elle’s private label brands.

The weeklong pop up shop features an exciting line up of events including a meet and greet with Ashley Graham on Tuesday, a chance to meet Jordyn Woods on Wednesday, bra fittings with an Addition Elle fit expert on Thursday (complete with onsite babysitting services provided by Nanny League) and a beauty bar provided by GlamSquad this Friday and Saturday.

You can also watch Ashley Graham close the show in black lingerie here.

Hair & Make-up: AVEDA
Nails: GlamSquad
Shoes: Shoes of Prey
Music: Kris Bones
Styling: Cary Tauben
Venue: Gallery 3 at Skylight Clarkson Square

Image credit: Getty Photography, Frazer Harrison