As part of the acquisition, New York & Company announced they would retain the brick and mortar stores and e-commerce site, as well as hiring certain former FTF employees, including members of the design, merchandising and eCommerce teams with a tentative early-February re-launch of the brand.
Well, the relaunch has happened and from we see, FTF has been given a facelift while also retaining its original vibe of offering trendy fast fashion and using visibly plus size models on their website. We’re loving the photography and the new styles are gorgeous.
We spy 54 items online and ready to purchase with prices ranging from $28.90 to $78.90. Size range still remains 14 to 24 (we had hoped they might extend to a 28) and the assortment has an elevated luxe vibe and is still sexy.