We have spied top bloggers such as Nadia Aboulhosn, Chastity Garner and Kelly Augustine rocking the new jeans on social media but we’re surprised that NYDJ has not done more to celebrate this size expansion, especially with bloggers and influencers that are above a size 22.
We’re hoping NYDJ will promote the size expansion more as we think they can give these plus size brands considerable competition when it comes to denim.
NYDJ’s President and CEO Lisa Collier stated why the new collection is important to the brand:
“NYDJ consumers are obsessed with our jeans, mainly because of our fit. We’ve learned so much from our loyal consumers about their challenges in the quest to find the perfect fit and we wanted to ensure that we are constant in helping build solutions appropriate for our consumers’ desires and needs. Curves 360 signals something new: it helps our consumers feel sexy and confident no matter what. These jeans are designed for those who want to embrace and show off their body, just the way they are – beautiful.”
On the size expansion, Collier stated:
“We’re the original size-inclusive brand – we’ve always prided ourselves in offering over 60 sizes spanning from Petite to Plus to Tall. We saw Curves 360 as an opportunity to be all in one place for women of all shapes and sizes, rather than segmented.”
We can’t wait to see what’s next for NYDJ and see more size 24+ women rocking their denim. Let’s support the brands that want to support us with giving us more fashion in OUR size.