Simply Be aims to take the US by storm with a new look, revamped website and more!
Today (March 15th), the British retailer unveiled their global rebrand just in time to debut their Spring 2018 line, which will highlight athleisure, swim, prom, festival ready-to-wear styles and accessories.
Basically, they asked and we answered.
This relaunch is a pretty big deal. Simply Be is very serious about appealing to the US market and tailoring campaigns and collections to reach that customer.
They’ve also heard us on implementing more size diversity when it comes to their models, and plan to continue working on that with shooting more campaigns with models size 20+ to show more diversity.
With this relaunch, Simply Be is basically telling the US market, that they are the focus. The brand will have a dedicated New York-based team, exclusive collections designed specifically for its American consumer and U.S.-specific campaigns featuring prominent curve models Natalie Nootenboom and Sarina Nowak.
You may have seen Natalie Nootenboom before, who is DJ Steve Aoki’s niece, as she continues to take the modeling world by storm. Sarina Nowak is also a familiar face, having recently been a part of Khloe Kardashian’s latest Good American campaign. These gorgeous women were chosen by the brand to showcase Simply Be’s new energy, sass, confidence, and sex appeal.
Richard Clark, International Director at N Brown Group, the parent company of Simply Be, explains why they felt this revamp was necessary:
“We saw in our sales data the huge market opportunity for Simply Be in the U.S. that required new design and marketing approaches that can better engage with our consumer in a language she responds to and through territory-specific content created for her that will inspire her to look and feel her best.”
Shot on location in Palm Springs and Los Angeles, the campaigns are gorgeous and has us excited to see what’s to come, as Simply Be evolves and expands on its relaunch plans.
Simply Be’s debut athleisure collection is launching this month and a specially curated festival collection will launch in April 2018.
Clark also explains why Simply Be is so focused on the US market:
“The US market is part of our ambitious global roll out to make our N Brown power brands become synonymous with fashion that fits. We understand that the global citizen has become closer, however we also understand that the way the consumer content, advice and inspiration has, and will continue to change. To help on this road, we are placing content and social at the heart of our strategy, to ensure we create social currency and become part of our customers’ every day conversation.”
The launch will be supported by a number of pop-up stores in cities and universities across the country, beginning in New York this summer, where shoppers can interact with the collections, try them on, and experience Simply Be’s clothing in person. Brand fit experts will be available in store to guide shoppers and digital purchases will be sent via a home delivery service.
Here’s a look at some more of the campaign images from the new and improved Simply Be:
From what we’re seeing, we want it all! What do you think? Follow us on social media @plusmodelmag and let us know!
Click here to see the new Simply Be website and shop the new collections.