GabiFresh wants to prepare us for summer early and we are here for ALL of it.
The veteran blogger and body positive activist has launched her Summer 18 swim collection with SwimsuitsForAll and this time around, the campaign features nine women who are not professional models and are from all walks of life, showcasing body diversity.
Each of these women were hand selected by Gabi during the brand’s first open casting call, which drew over 500 women from around the world. What we love about her selections are that each woman represents one of the nine sizes available within the collection – 10 to 26. Yes, you read right… size 26!!!!
With the backdrop of the iconic Santa Monica Pier and beach, these ladies slay and show that all bodies are beach bodies.
“I am constantly motivated and inspired by my followers. Their support means the world to me and to have so many people come out for this casting call was truly a mind-blowing experience. This collection is all about bringing to life the fun, flirty, playful spirit of summer. These nine women had no problem showing that side of themselves! My hope is that this campaign, featuring such a beautifully diverse group, will encourage others to feel confident and have fun in a swimsuit, regardless of their race, size or shape.”
Featuring bright colors and bold tropical prints, the 10-piece collection embodies the playfulness of summer, living in the moment and most importantly, having fun. There’s wrap bikinis with strategic cut outs and underwire bust support – to thigh-high slit skirts and cover-up dresses, perfect for both on or off the beach.
Sizing ranges from 10 DD – 24DD, 16EF – 24EF, 16 GH – 24 GH, with select styles up to size 26. The line retails for up to $150.
You can shop the new Power Play collection from GabiFresh x SwimsuitsForAll here.
What do you think of this diverse swim campaign from GabiFresh? Follow us on social media @plusmodelmag and let us know!