Breaking News! Charming Charlie Launches Plus Sizes in Stores
Launching today in ALL Charming Charlie stores, a clothing collection that offers a fun and feminine aesthetic for the plus size woman.
Charming Charlie, a women’s contemporary fashion and accessories retailer known for its ‘shop by color’ concept, announced today that they are venturing into the plus size market with their new CC Curve collection.
And PLUS Model Magazine is the first to share this breaking news!
Available in sizes 1X-3X, CC Curve offers plus size fashionistas on-trend statement styles priced under $45. It was important for the brand to offer the plus size customer stylish clothes at affordable prices, keeping in line with Charming Charlie’s mission to be the one-stop shop at creating head-to-toe looks effortlessly and on a budget.
“We are happy to be able to better serve our customers by providing an inclusive shopping experience that celebrates women,” said Lana Krauter, Chief Executive Officer of Charming Charlie.
Beginning today, May 18, the collection is available for purchase at all Charming Charlie stores (online coming soon), with its top stores expected to receive up to 40 new styles a month.
With most plus size brands being sold online, this is a major move in the plus size apparel market, as it offers plus size women the opportunity to try-on items in-store and purchase in person.
“This has been a work of love for me,” said Senior Apparel Buyer, Karina Shivdasani. “We’re passionate about empowering all women to shop with confidence and I am so proud that we’re able to offer our curvy gal great fashion at an unbeatable value that she’s able to try on and shop in store.”
CC Curve features Charming Charlie’s fun and feminine aesthetic that its customers know and love. Staying true to the brand’s core apparel, the new collection emulates its colorful prints and seasonal design details as well as exclusive styles infused with the brand’s charming details.
About Charming Charlie: Charming Charlie is a one-of-a-kind source of style that’s been inspiring women to live more colorfully since 2004. Known for offering a wide array of women’s apparel and fashion accessories, beauty, gifts and more, all ingeniously arranged by color; making that perfect look fun and easy to find. With over 260 stores in the United States, Charming Charlie continues to spread color and style from coast to coast with irresistibly affordable fashion that keep women coming back again and again. For more information, please visit www.charmingcharlie.com or follow Charming Charlie on Instagram, Facebook, Twitter, Pinterest, and YouTube.
What do you think of this new development at Charming Charlie? Will you be checking out the collection? Follow us on social media @plusmodelmag and let us know!