Dia&Co has now entered the activewear market with a major campaign.
The plus size clothing and personal styling service describes the #FitToThrive campaign as “a celebration of the vibrant and active lives women of all sizes are living each day. Whether we’re running after our kids or running marathons, we’re living our lives as we see fit—and we are thriving.”
The #FitToThrive campaign is supported by a video, social media posts and the inspiring stories of the stars of the campaign, who are strong, empowered women in our community.
Team USA athlete Shelbi Vaughan, entrepreneur and blogger CeCe Olisa, editor, advocate, and mom Maddy Jones, and student and dancer Lizzy Howell all show how we can do incredible things in our bodies at any size.
We’re so excited that our own Editor-in-Chief Maddy Jones is featured in this campaign and you can read more of her #FitToThrive journey here.
Dia&Co Co-Founder & CEO Nadia Boujarwah said:
“Caring about wellness doesn’t stop at a certain size but those of us who wear sizes 14+ often face a toxic fitness culture that at best ignores us, and at worst, openly shames us. For too long, we’ve been portrayed only as a “before” photo, but that stops now.”
And just when you think that Dia&Co can’t top that, the company not only boasts the largest selection of plus size activewear with the convenience of a curated in-home shopping experience but they are also partnering with Venus Williams, tennis champion and founder of EleVen by Venus, whose line will be available exclusively in plus sizes at Dia&Co in September.
Here’s some more images from yesterday’s press event announcing the new campaign and collection: