Big and tall men’s fashion is truly making its mark in the fashion industry.

Proof of that was shown in the recent announcement of BadRhino to expand beyond its e-commerce business to open physical stores in the UK.

UK-based plus-size retailer Yours Clothing, who owns the menswear brand, announced today that the new stores will open in the High Street shopping areas of Skegness, Lincolnshire and Great Yarmouth, Norfolk.

According to FashionUnitedUK:

“After witnessing the success its menswear range in 50 Yours Clothing stores across the UK, sighting customer demand, the company decided to open exclusive BadRhino standalone stores to grow the brand significantly over the next year with new store openings and third-party stockist deals with ASOS, Zalando, Tesco and other leading retailers.”

Retail Director Karen Luton said in a press release:

“We look forward to offering an exceptional BadRhino experience to both new and existing customers with our two new standalone menswear stores. It is a very exciting time for the business and our newly recruited store teams.”

This is the just the beginning for BadRhino and with many male influencers in the US already fans of the brand, we hope that Yours Clothing will consider opening some stores in the US!

With this customer segment still majorly underserved but with such lucrative promise, BadRhino could make a big wave in this industry across the pond in the US too, especially since they offer up to size 8XL.

What do you think of BadRhino now opening actual stores in the UK? Would you shop in-store if they opened some locations in the US? Follow us on social media @plusmodelmag and let us know!