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Khloe Kardashian’s Good American Brand to Launch Activewear

Khloe Kardashian is expanding her Good American brand into the activewear arena.

The announcement came via Twitter yesterday where the new mom shared that Good American’s expansion into activewear will launch on August 2.

Kardashian calls Good American a size inclusive brand, so we assume this new activewear line will be available in sizes 0 to 24. As we have discussed before, size inclusivity means ALL sizes and that does not end with a size 24. However, this is major news regardless since it will offer plus sizes.

Read more: What Does “Size Inclusive” Truly Mean?

In her Tweet, Kardashian also included an image of herself along with the mission statement for the brand.

I’m so glad I don’t have to keep this a secret any more!! @goodamerican activewear launches August 2! Over a year in the making and as you all know fitness is my passion and I’m so proud of this line!! #GoodSquad #OurBodyOurJourney pic.twitter.com/KjwZpD3z8o

According to her Tweet, she has been working on the new activewear line for over a year, using the hashtag #OurBodyOurJourney.

Read more: The Good and The Bad About Khloe Kardashian’s New Denim Line

We still give her kudos for making the effort to cater to plus sizes, being body positive in her messaging and offer some diversity in her past campaigns. We can’t wait to see what’s next with the new activewear line and who she will tap to feature in the next #GoodSquad.

You can shop Good American here.

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