Size expansions seem to be the IT fashion trend at the moment.
While it should be the norm and not a trend to offer above a size 16, there are a few retailers who have hyped up size expansion news, only to disappoint customers when they only offer up to an 18/20 or an XXL. Zara, anyone?
European discount clothing retailer Primark has been making its fashion mark in the US lately with eight store openings on the East Coast and for those of us who are fans of shopping on a budget, we’re so happy to see actual stores that we can shop in.
While they don’t offer above a size 14/16, the budget store chain is a great place to shop accessories, shoes, home and beauty.
So imagine our reaction when we heard that Primark was extending their sizes. Then we saw the new size chart and our joy quickly diminished.
They’ve extended their sizing upwards to include a size 2XL. which translates to a US size 18/20. Therefore, they’ve added one size up.
We can understand how this is major news in the UK and Europe as it means the store now carries up to a size 22/24 and 50/52. However, in the US, where the average American woman is a size 16/18, this is not earth-shattering news when we do the size conversion.
With brands such as Eloquii and Universal Standard extending their sizing up to a 30/32 and Ashley Stewart now offering up to a size 34/36, the Primark size expansion is not something to get excited about here in the US.
Here’s some items we’d love to be able to purchase right now for the summer season but they’re not offered in our sizes:
Now that they are expanding into the US, we hope Primark will rethink their sizing and continue the expansion upwards. Most plus size fashion brands offer up to a size 3X and 24, and many brands are starting to offer above a size 24. It’s a known fact that the plus size fashion industry is a billion dollar business that continues to be profitable. Just ask Christian Siriano.
So Primark, we’re waiting.