This New Plus Size Brand Solely Used Influencers To Announce Its Launch

The power of influencers was evident yesterday when this new plus size brand on the block announced their launch via social media.

Soncy, a new Los Angeles based plus size retailer, launched yesterday with no big media fanfare or even a press release.

They instead opted to use major influencers such as Fat Girl Flow, The Curvy Fashionista, Curves on a Budget, Sometimes Glam, Stylish Curves and a few others who have huge followings on social media, to get the word out that they have arrived.

And we’re here for all of it!

Here’s what we know:

  • Soncy offers sizes 10 to 32. YES!
  • The prices are the same for ALL sizes. YES!
  • They use models of different sizes, including visibly plus models. And they use a size 18 fit model. YES!
  • The photoshopping of said models is not severe. We still see cellulite, rolls and etc. YES!
  • Every item on the site is under $100. YES!
  • They have a VIP program where for an annual fee of $39, you will get 30% off ALL purchases, free shipping and returns on EVERY order and exclusives designed just for the VIPs. YES!
  • They ship internationally. YES!
  • They will add new styles every week. YES!

Are you excited? I know we are.

Their mission statement via their site states:

Our mission is to bring fashionable and affordable clothes that empower women to strut their stuff.

Their size chart mirrors the sizing of brands like Torrid and Premme, where a 10 is considered a size 00 and a 30 is considered a size 6.

In looking at the measurements per size on the chart, we’re pleasantly surprised to see how on point they are in comparison to their assigned size. Plus size women are often disappointed when they buy what they think is their size but since the cut and/or the measurements are not in line with that size, they have to size up. It’s obvious that Soncy has done its homework.

During a time where many “size inclusive” brands keep popping up and stopping at a size 3X or 22, the launch of Soncy is a breath of fresh air. We can’t wait to see and hear more!

Click here to check Soncy’s New Arrivals. Let us know what you think! Follow us on social media @plusmodelmag and let’s chat!