Dia&Co. has been an active participant in the conversation surrounding fashion, activewear and plus size women this past year and today they release their newest incentive in collaboration with Venus Williams.
“Representation matters. I wanted this collection to connect with women no matter their shape or size,” said Venus Williams.
“Dia&Co was the only choice for this. I love what they’re doing for women. Their brand identity is all about expression, defining your own rules, having fun while doing it. That’s the core of my brand too. I love that we had the chance to bring EleVen to all women with this partnership.”
Dia is exclusively launching Venus Williams’ activewear line, EleVen, in plus sizes.
I had the opportunity to visit their offices before the launch to take a look at the collection. I met with Director of Design, Marita Aikonen, about offering plus sized women pieces that are not only fashionable but also practical.
All of the pieces are great; awesome colors, top fabrics, great fit and the design details are exactly what we are looking for. The line ranges from 0X – 3X and is priced from $55.00 – $89.00.
My favorite EleVen pieces…
Pink Magnolia Hooded Jacket
I love the design of the kangaroo pockets and the fabric of the jacket. And hello, it’s PINK!
Queensway Capri Tights
The wide band and the fabric ensures it will sustain a nice long workout.
A Few More Fabulous EleVen pieces:
The EleVen line will be sold through Dia&Co Active boxes beginning August 28th.
They will also be available to shop in-person at the Dia & Co booth at theCURVYcon, a three-day convention celebrating the plus size community, held September 6-8 during New York Fashion Week.