Plus size women have continued to cry for more fashion inclusion and accessibility to more designer styles and these are a few of the brands meeting that demand.
11 Honoré and Rent The Runway also offer plus size women under a size 24 a plethora of designer choices in a wonderfully curated space that offers a shopping experience that straight size women have taken for granted.
Universal Standard has even taken it a step further with partnering with J. Crew and Goop on capsule collections, two brands that have never offered plus sizes up to a size 40 before.
These brands are breaking barriers in showing that size should have nothing to do with the type of clothing a woman should have access to. We deserve luxury clothing, too.
There’s now a new kid on the plus size luxury apparel block and after learning who is launching this new brand, we have a feeling the plus size luxury apparel scene will become even more front and center.
The brand, JXB, is a seasonless luxury collection for women sizes 12 – 24 that will be launching 12/12 at brandjxb.com.
Award-winning costume designer Janie Bryant, most notably known for dressing Christina Hendricks’ curves on the hit TV show Mad Men, is the genius behind JXB, which she describes as returning to her roots of being inspired by “art history and the appreciation of the female form” when she started to pursue her career in design.
The face of the campaign, plus size model Marquita Pring, also offered her input on the design of the line, telling Fashionista.com about the denim from JXB:
“I want it to fit my curves, you know? I’ve always found with other denim companies, I get cut and pinched in places where it’s not flattering.”
The denim is also made with a Japanese Kurabo fabrication, one of the best in the world with great recovery. The foundation of JXB’s jeans is the “Fit Fluid” feature, a mesh and Lycra control panel running from the side seam into the fly, across the stomach and onto the back.
“It’s so important to have that pair that just makes you feel like a million bucks. Our denim looks amazing on so many different figures. We’ve worked so hard on the denim, and the jeans fit so incredibly well. I’m super proud of them. The back waist rise is higher, so when you sit and stand and you’re moving around, you’re not tugging at them — people are always tugging on their jeans and I wanted to eliminate that problem. We also put a power mesh panel in the front for tummy area control. I love all those elements. “
The collection also features luxe fabrics such as silk, Mongolian cashmere and real leather.
“I felt like women from sizes 12 to 24 really needed something that was special, beautiful, flirty, feminine, sexy and really fit them well, with great fabrics. They inspired me to create JXB. It’s been two years in the making.”
Bryant plans to launch new items every six to eight weeks, eventually adding hard-to-fit items such as activewear, swim and lingerie. Prices at launch will range from $98 for cotton tees to $1,100 for leathers, and $298 for the denim styles.
JXB will also include a social campaign titled UnXte (“unite” and hashtag “#X”) with the brand’s launch, which will feature influencers such as Pring and plus size model Tara Lynn, who recently launched her own collection with Torrid.
While this is very exciting for those plus size women wanting more luxury apparel, we hope Bryant will be open to expanding beyond a size 24 and truly making this an inclusive line as well as using visibly plus influencers to promote the brand on a personal level. Bryant seems so passionate about dressing plus size women so we can’t wait to see what awaits us with JXB.
To see learn more about JXB, click here to visit the official site where you can sign up for updates leading to the 12/12 launch. You can also follow the brand on Instagram here.