It’s never too early for swim.
It may be January and in the middle of winter but it’s always a good time to shop swimwear. Whether you’re buying a swimsuit for an upcoming tropical getaway or stocking up early for this summer, new swim styles are starting to emerge right on time.
We’re seeing more swimdresses, active swim, prints, one shoulder styles and string bikini styles. We’re loving the caged details we’re seeing as well as cutouts, halter necklines and ruffles.
We’re also seeing tons of black swimwear, which makes us wonder if that classic neutral color is back for a while. Black may seem boring but with new silhouettes and details plus a statement making cover-up, black swimwear can be chic and modern.
Check out what 7 major brands are launching in swim right now:
#1: Lane Bryant
This year, Lane Bryant is offering a little bit of everything and we love the vast assortment. From sequin string bikinis and corset styles to active swim via their Livi Active brand, LB is positioning itself to be a true swimwear destination in 2019.
From left to right:
No-Wire Swim String Bikini Top in Sequin, Sizes 14 – 28 [SHOP]
Mesh Yoke Active Tankini Top With Built-In Underwire Bra, Sizes 38 – 48, C – DDD cups [SHOP]
Shimmer Corset Swim Tankini Top With Built-In Balconette Bra, Sizes 36 – 44, D – F cups [SHOP]
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#2: Torrid
Torrid is giving us all the prints this year! And their skater dress silhouette elevates the swimdress from matronly status to stylish and sexy. They pay attention to detail with genius placement of ruching, bust support and high waist silhouettes.
From left to right:
Galaxy Deep-V Wireless Skater Dress Swimsuit, Sizes 00 – 6 [SHOP]
Yellow Floral Lightly Lined Swim Dress, Sizes 00 – 6 [SHOP]
Palm Leaf Strappy Wireless One-Piece Suit, Sizes 00 – 6 [SHOP]
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#3: GabiFresh x Swimsuitsforall
GabiFresh just dropped her latest collection with Swimsuitsforall and it is fabulous. The cutouts, the caged details, mixed media styles and being available in cups up to K, this is THE swim collection to check out right now when looking for a great swimsuit that’s functional AND gorgeous.
From left to right:
Ember Cutout Swimsuit, Sizes 10 D/DD – 24E/F [SHOP]
Terrain Caged Underwire Swimsuit, Sizes 10 D/D – 24 G/H [SHOP]
Blaze Underwire Swimsuit, Sizes 10 D/DD – 26 G/H [SHOP]
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#4: Modcloth
Modcloth’s new swim is in line with their retro feel but these are not your grandma’s swimsuits. Gorgeous prints, great bust support and fun styles have us wanting to buy them all.
From left to right:
The Siena One-Piece Swimsuit, Sizes XS – 4X [SHOP]
The Pippa One-Piece Swimsuit, Sizes XS – 4X [SHOP]
The Pippa High-Waisted Bikini Top & Bottom, Sizes XS – 4X [SHOP]
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#5: Target
Target has launched a new brand dedicated to all things swim and from what we’re seeing, we think the mega retailer is going to give other plus size brands a run for their money. The Kona Sol™ brand offers fun styles in vibrant prints, sexy silhouettes and statement-making styles, all at affordable prices. $40 for a swimsuit?!? Yes!
From left to right:
Kona Sol™ Laceup Back One Piece Swimsuit, Sizes 14W – 26W [SHOP]
Kona Sol™ Twist Front Bandeau One Piece Swimsuit, Sizes 14W – 26W [SHOP]
Kona Sol™ Keyhole Strap One Piece Swimsuit, Sizes 14W – 26W [SHOP]
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#6: Catherines
Catherines has unveiled some very modern styles that are fun and comfortable. We’re loving the tankini styles paired with swim shorts, which are great for those of you who are looking for active swim. Their swimdresses have also been updated and we’re loving the colors and prints we are seeing from the brand this season.
From left to right:
Tropical Paradise Tankini Swim Top, Sizes 16W – 34W [SHOP]
Pure Ease Pant Cover-Up, Sizes 0X – 5X [SHOP]
Scarlet Swimdress With Ruffle, Sizes 16W – 34W [SHOP]
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#7: Avenue
It seems that off shoulder styles and palm print is going to be huge this year and Avenue is right on the pulse with those swim trends. Their styles also include statement making prints and suits with ruching details that offer curve-friendly options to customers up to size 32.
From left to right:
Abstract Flyaway Swim Top, Sizes 14 – 32 [SHOP]
Panama Ruffle Off-Shoulder Swimsuit, Sizes 16 – 32 [SHOP]
Ruched Twist Front Swimsuit, Sizes 14 – 32 [SHOP]
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What do you think of the new swim styles emerging this season? Which ones are your favorites? Follow us on social media @plusmodelmag and let us know!