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Anthropologie To Launch First-Ever Plus Size Clothing Collection

Anthropologie is yet another brand entering the “size expansion” playing field.

A+nthropologie, or APlus by Anthropologie, will launch online and in-stores on March 15, with a size range of 16W to 26W.

While the brand states that it’s inclusively sized, we’re calling this a size expansion because as we have said many times before, plus sizes do not stop at a size 24 and 26.

However, the major pro of this is that they are sizing it in W, which means Women. Usually W sizing means the fit is cut fuller to accommodate a women’s body versus an XL (such as 3XL) which is a smaller cut similar to junior sizing.

The brand states their mission for A+nthropologie on the new line’s landing page:

According to Glamour Magazine:

“It launches with 120 pieces from the retailer’s core spring 2019 line—a mix of in-house labels like Pilcro and Essentials by Anthropologie as well as outside brands including Cloth & Stone and DL1961—in sizes 16W to 26W. Prices start at $48 and cap out at $260.”

A+nthropologie will be available in 10 brick-and-mortar locations across the United States and Canada. That’s a major pro, too. Typically when a brand expands into plus sizes, they launch it online solely or test it online prior to offering it in-store.

Anu Narayanan, the retailer’s chief merchandising officer told Glamour:

“For Anthropologie, the goal is to be the place where everyone comes to feel like the best version of themselves. We want to give every woman a wealth of options—and an experience that exceeds her expectations.”

Plus size models Ali Tate, Candice Huffine, and Paloma Elsesser are the faces of the inaugural campaign, shot in Mexico City. 

What do you think? We’re excited to see how this goes.

Click here to shop A+nthropologie when it launches on March 15

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