Anthropologie is yet another brand entering the “size expansion” playing field.
However, the major pro of this is that they are sizing it in W, which means Women. Usually W sizing means the fit is cut fuller to accommodate a women’s body versus an XL (such as 3XL) which is a smaller cut similar to junior sizing.
The brand states their mission for A+nthropologie on the new line’s landing page:
According to Glamour Magazine:
“It launches with 120 pieces from the retailer’s core spring 2019 line—a mix of in-house labels like Pilcro and Essentials by Anthropologie as well as outside brands including Cloth & Stone and DL1961—in sizes 16W to 26W. Prices start at $48 and cap out at $260.”
A+nthropologie will be available in 10 brick-and-mortar locations across the United States and Canada. That’s a major pro, too. Typically when a brand expands into plus sizes, they launch it online solely or test it online prior to offering it in-store.
Anu Narayanan, the retailer’s chief merchandising officer told Glamour:
“For Anthropologie, the goal is to be the place where everyone comes to feel like the best version of themselves. We want to give every woman a wealth of options—and an experience that exceeds her expectations.”
What do you think? We’re excited to see how this goes.