Cacique is the latest brand to jump on the size expansion wagon.
The Columbus, Ohio-based intimate apparel retailer announced recently that in an effort to be more inclusive, they now offer bras in band sizes 32-50 and cup sizes A-K.
Panties, sleep and loungewear is available in sizes 0-28, with a plan to offered expanded sizes in swimwear for Summer 2019.
As more brands realize how profitable the plus size industry is and with the average American woman now between a size 16 and 18, size expansions continue to be on the rise. And we’re here for it!
While we’d love for Cacique and its sister brand Lane Bryant to finally take the leap in offering a size 30/32, this is a step in the right direction. Cacique has been around for 30 years so we say, it’s about time!
Cacique Executive Vice President, General Merchandise Manager Marcy Schaffir said in the official press release:
“It is our mission to support our client with Cacique intimate apparel created with her curves in mind throughout her life journey. From her first bra, to her first born, all the way to her fiftieth birthday, we are with her each step of the way, with love and care incorporated into each garment we create for her.”
“With over 150 million bras and 200 million panties sold, the time has come to share the magic of Cacique with more women than ever before. We draw inspiration from all forms of femininity. We are here to lift, support and embrace our clients throughout their lifetime of curves, with best-in-class fit and fashion-forward design across a more inclusive size segment.”
Stay tuned to the blog for more developments on this, including the size expansion on their swim.
And don’t forget to follow us on social media @plusmodelmag for daily updates and news.