Impish Lee has made the process of purchasing customized clothing effortless.
The company, founded by sisters Noelle Lee Ventresca and Kali Taylor Ventresca, has evolved from a small handmade boutique lingerie line on Etsy to a full apparel brand that has revolutionized how we shop for intimates.
What sets them apart from many in the Intimates world is the design tool on their website. It allows customers to design their own bras, underwear, lingerie, and loungewear, have it made-to-order to their specifications and measurements, and shipped worldwide within 3-4 weeks.
This means unique intimate pieces that you have designed for yourself. We love that the brand uses luxe, gorgeous fabrics and offers so many options to choose from. This is the epitome of treating yourself, in our opinion.
Just in time for summer, the brand has launched their new summer collection this week. It’s all about lace edge details, evoking summer emotion via three different aesthetics: soft and ephemeral layers, bright pops of color, and sexy, fierce classics.
Noelle Ventresca, CEO of Impish Lee, explained the thoughts behind this new collection:
“We wanted this collection to be romantic and fun, and incorporating the picot lace edges really brought that vision to life. The lace patterns are delicate and floral, and layering them created both sophisticated and playful color palettes.“
While the bra sizing does stop at a size 44J and the apparel at a size 30, this is still major in the world of Intimates. The owners are continuing to grow and see the importance of being size inclusive, so they are constantly evolving to be better for their customers.
With the launch of this new collection, the brand has also unveiled a new custom feature to their online design tool: lace edges.
Now customers can also layer with 5 gorgeous colors of galloon lace edges on 21 out of 39 garments.
Kali Ventresca, CCO of Impish Lee shared why this new addition will enhance the design tool even more for customers:
“It is always exciting adding a new feature to our design tool especially something as cool as this. There are just so many more options and unique color combinations now. Our customers will definitely have fun designing with the lace edges.”
The brand used three different sized models for the campaign and we spy size 18/20 model Ariel Couvertier Pierre-Louis (signed to Dorothy Comb Models) in the mix alongside models Marginelle Neree and Laura Corwin.
Want to see more of this collection? Click here.
What do you think of this new summer collection from Impish Lee and the lace edge details addition to their design tool? Will you be buying some pieces?