Sydney’s Closet continues to dominate in the plus size special occasion market.
With the plus size apparel industry worth $21 billion dollars and projected to hit $30 billion in 2020, Sydney’s Closet is definitely making its mark in a sector that still continues to be underserved.
Case in point: the company was launched when owner Phyllis Librach, who at the time was an award-winning newspaper reporter, couldn’t find a plus size prom dress for her daughter.
That move to bring more plus size options to the special occasion industry has now solidified the brand over the years as a major player in the market, selling pieces in over 300 dress shops, bridal salons and boutiques across the U.S., Canada, Europe, United Kingdom, Mexico and Central America. They also have a successful e-Commerce business where plus size women can purchase styles up to size 40.
That’s exactly how Sydney’s Closet sets itself apart from other brands.
It has become the go-to destination for special occasion styles from bridal to prom to even party dresses, especially for women over a size 22 who have even lesser options than her thinner plus size counterparts.
Librach is always looking for ways to offer plus size women more options for special occasions that are on-trend, made from luxe fabrics and fit amazingly well.
So we were not shocked to learn of her newest collaboration with Johnathan Kayne, a designer who competed on Project Runway’s season 3 and Project Runway All Stars season 2, now running a successful special occasion business himself.
It seems as if it was fate when these two creative powerhouses met several years ago.
Their showrooms shared a hallway at the World of Prom trade show in Atlanta. Librach’s showroom had a refrigerator and sink, and Kayne needed water to make coffee and ice for drinks. Kayne had a computer and printer that Librach needed for copying and printing shipping labels. And an unlikely friendship was born.
The result? A unique and edgy collection titled “Dangerous Curves Ahead” that’s set to launch in Spring 2020 in sizes 14 to 24.
So it’s fitting that the collection is debuting on the runway at World of Prom in Atlanta on August 7, where they first met.
Librach said in an official statement:
“Kayne and I designed for the woman who is confident and comfortable with her curves. Her fashion taste is exquisite. Her look is elegant and sophisticated. Her personality is powerful. On her big night, she shouldn’t have to settle for just any formal dress.”
“We wanted to fill a void in the market for sexy and dramatic evening wear in sizes 12 to 24. Not all curvy women have the same body shape or similar fashion tastes. So our assortment includes silhouettes that flatter different body shapes and takes into account the range of events women attend from prom 2020 to military balls to black-tie affairs to the red carpet.”
Here’s a preview of the collection:
The Dangerous Curves Ahead collection will be available to shop in Spring 2020. Check back on the blog for more updates on the actual launch date and more!
What do you think of the Dangerous Curves Ahead collection from Sydney’s Closet and Johnathan Kayne? Will you shop the new collection?