The Importance of #FatatFashionWeek + theCURVYcon & How It Has Started a Revolution

NYFW is in full swing at the moment and plus size bodies are front and center.


Plus size women can now be seen all over New York City, in their best fashion looks, attending shows and posing for street style shots. This season in particular has shown how much of a revolution has started where plus size women are claiming their space within this period of time that used to be dominated by straight size women.

A year ago, blogger and influencer Kellie Brown of And I Get Dressed created the hashtag #FatatFashionWeek because she wanted to see women like herself more represented in the media during NY Fashion Week.

She told Glamour last year:

“I created the tag as a way to kind of show receipts that there are many bigger women working in the industry, influencing the industry and consumers alike, and looking great while doing it.”

Alongside that powerful hashtag, there’s theCURVYcon, probably the most notable and must-attend event of the year for plus size and curvy women.

Women from all over the world descend upon New York City during the first weekend of NYFW in September to attend theCURVYcon.

Platinum tickets are $495 and always sell out. It’s that serious.

NYFW has also become more diverse to the point where it’s not a shocker to see, not just one, but quite a few, visibly plus and curvy bodies on the runway for major designers.

It has become a movement. And it’s long overdue.

The average American woman is now a size 18 and 67% of American women are considered plus size. Couple that with the fact that the plus size fashion industry is estimated to reach 30 billion in 2020 and you can see that it’s about time that plus size women are front and center.

This week on the blog, we will be spotlighting the best moments from NYFW, theCURVYcon and the best street style we’ve seen via #FatatFashionWeek including images we captured ourselves while we were in attendance.

Kudos to Kellie Brown, Cece Olisa and Chastity Valentine of theCURVYcon, and the designers/brands such as Christian Siriano, Chromat, 11 Honoré, Dia & Co and Tamara Malas (to name a few) who have all contributed to this empowering movement.

We’re just getting started. We’re fat, plus size, however we identify ourselves, and we love fashion. We’re here to stay.

Did you attend theCURVYcon? What do you think about the hashtag #FatatFashionWeek?

Make sure to check back on the blog this week for our special features on NYFW, theCURVYcon and more!

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