Quality and style shouldn’t stop at a size 14.
That’s the tagline for the newest plus size fashion brand on the block: Ryllace.
That tagline is also how Ryllace came to be.
The brand is a part of Qurate Retail Group, a company that believes in bringing joy, inspiration and humanity to the world of retailing through curated experiences.
They support causes that empower women, families, and communities worldwide. QRG states on their websites that “trust is the foundation of our business“. They also aim to incorporate sustainability in their brands, working to limit their social and environmental impact “to create a brighter, more sustainable future“.
At a time, where sustainability and environmental causes are in the forefront, along with the importance of embracing the majority of women in America who are now considered plus size, it seems to us that Ryllace is off to a great start.
According to the official press release:
“With the theme of ‘look how you feel,’ Ryllace aims to serve the large percentage of the American population who wear a size 14 or above that are underserved and demanding more in the current plus-size fashion offerings.
The name Ryllace was inspired by the amaryllis flower which is known for its beauty, strength, determination, and resilience-qualities that the brand aims to bring out in every woman.
If it sounds like they’re on a mission, they surely are. The brand focuses on smart, premium, casual style for plus size women.
Sizes range from 14 to 24, with prices ranging from $48 to $368.
Ryllace kicked off their launch on Tuesday, September 24th with a star-studded event in Santa Monica, CA at LA hotspot, Élephante. Celebrities such as actress/model Hayley Hasselhoff, GLOW’s Britney Young and model Robyn Lawley were in the building alongside key influencers and tastemakers.
Attendees got the opportunity to view the debut collection in person, which includes key closet staples such s outerwear, shirts, blouses, pants, skirts, dresses, sweaters, sleepwear and accessories.
PLUS Model Magazine was in the building where actress and comedian Gabi Gannon did an Instagram takeover so our readers could tune into the event via social media.
We’re looking forward to seeing what’s next for Ryllace. Size expansion to 30/32, please!
Special thanks for Gabi Gannon for representing PMM at the event!
Click here to shop the new brand.
What do you think of Ryllace? Will you be buying some pieces?
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Photo Credit: Gregg DeGuire /Getty Images for Ryllace, Gabi Gannon for PMM