Cax recently passed away on December 16, 2019 and leaves behind an unforgettable legacy where she tirelessly worked to make the fashion industry more inclusive for differently abled women and women of color.
“Swimsuits For All hopes this new campaign will honor Mama Cax’s memory and the issues for which she championed. While the brand and entire team that worked on the shoot are deeply saddened by her sudden loss, we hope these images from one of her final projects will bring joy to those she knew. Her energy, passion, and unwavering positivity are just a few of the qualities the brand sought to convey with this new campaign.”
And this campaign does just that.
Shot by famed photographer Ben Watts, in the scenic Yucca Valley, California, this campaign truly exudes the power and confidence of each woman while showcasing the new swim pieces from the collection.
“Each of us has accomplished something we once thought was impossible. We stand together in this campaign and hope to represent unapologetic passion, energy, and determination.”
The 8-piece swim collection from GabiFresh is available in sizes 10-26 with cup sizes ranging from D/DD-G/H cups. Prices range from $126 to $155 and are currently on sale for $88.20 to $108.50 with coupon code 220WILDSAFARI.