GabiFresh Kicks Off 2020 with a New Swim Campaign That Showcases Female Empowerment

GabiFresh has officially declared 2020 the year of Female Empowerment.

The self-proclaimed OG fat girl continues to use fashion as a form of activism and we are here for it!

Veteran blogger and designer Gabi Gregg is known for her swim collections with Swimsuits For All, where she thoughtfully crafts campaigns to send powerful messages, such as women not conforming to unrealistic beauty ideals, how all bodies are beach bodies and seeing the beauty in your body now.

This time, she wants to tell the world that women are powerful, celebrating the fearlessness and confidence shown by leaders in their own right within the female empowerment movement.

The safari-inspired cruise 2020 campaign with Swimsuits For All features GabiFresh front and center alongside model and activist Mama Cax and Veronica Pome’e, the first Polynesian swimsuit model to pose in Sports Illustrated.

Cax recently passed away on December 16, 2019 and leaves behind an unforgettable legacy where she tirelessly worked to make the fashion industry more inclusive for differently abled women and women of color.

Swimsuits For All said in an official statement:

“Swimsuits For All hopes this new campaign will honor Mama Cax’s memory and the issues for which she championed. While the brand and entire team that worked on the shoot are deeply saddened by her sudden loss, we hope these images from one of her final projects will bring joy to those she knew. Her energy, passion, and unwavering positivity are just a few of the qualities the brand sought to convey with this new campaign.”

And this campaign does just that.

Shot by famed photographer Ben Watts, in the scenic Yucca Valley, California, this campaign truly exudes the power and confidence of each woman while showcasing the new swim pieces from the collection.

GabiFresh said in an official statement:

“Each of us has accomplished something we once thought was impossible. We stand together in this campaign and hope to represent unapologetic passion, energy, and determination.”

The 8-piece swim collection from GabiFresh is available in sizes 10-26 with cup sizes ranging from D/DD-G/H cups. Prices range from $126 to $155 and are currently on sale for $88.20 to $108.50 with coupon code 220WILDSAFARI.

You can shop the collection here.

What do you think of GabiFresh’s new swim campaign and collection? Follow us on social media and let us know: @plusmodelmag:  Facebook  |  Instagram  |  Twitter

Images courtesy of Swimsuits For All.