The leading plus size fashion retailer is collaborating with Rochelle Johnson of Beauticurve again for a 16-piece Spring-ready collection.
And we are waiting in anticipation to see what this partnership has created for plus size fashionistas to wear this Spring.
Johnson, a top fashion and lifestyle influencer in the plus size space, is known for her feminine and playful style that has inspired many plus size women to try new pieces and style their own outfits with new elements.
There have been no images released as of yet but we are certain this collection will be modern, fresh and simply fabulous!
The Beauticurve x Lane Bryant collection will launch in two phases: five pieces will be available in-stores and online this week, while a capsule of 11 items will be available as online exclusives on March 9.
Johnson said in an official statement:
“Like many women, my own personal style has evolved so much. I love to explore all types of styles, prints and silhouettes, and took this approach when co-designing the collaboration with the Lane Bryant team. I personally am a fan of wearing apparel in multiple ways. It was important for me to incorporate my own mix and match philosophy into the Beauticurve x Lane Bryant collection, creating maximum versatility with each piece.”
Susan Rodgers, Chief Marketing Officer of Lane Bryant adds:
“Rochelle is the true embodiment of Lane Bryant’s mantra – #CreateYourLane. She has been a wonderful advocate of our brand, from her past work as a store associate to becoming an undeniable force in the influencer community. We love that Rochelle has taken Lane Bryant with her along her journey, culminating in a second Beauticurve x Lane Bryant collection that is sure to inspire our client to create her own lane within this collection.”
The brand further shared via their official press release that this new modern and feminine collection was inspired by Johnson’s recent vacation in Mexico, where bold colors and fun, fresh prints were front and center. This collection will allow fashionistas to mix and match pieces to create a multitude of looks this Spring and beyond.
The Lane Bryant x Beauticurve collection will have a mix of dresses, tops, bottoms and jackets, in sizes 12-28. Retail prices will range from $59.95 to 99.95.
If you shop the collection, please be sure to use the hashtag #BCXLB on social media. You can also search that hashtag to see more of the collection as worn on customers and your favorite influencers.
Click here to visit the Lane Bryant x Beauticurve collection landing page. And be sure to follow the PMM blog for more deets on the collection!
Will you be shopping this new collection from Lane Bryant and Beauticurve? Follow us on social media and let us know: @plusmodelmag: Facebook | Instagram | Twitter