While Kate Spade New York only offers up to a size 16 (they expanded to a 16 and XXL in 2015), their partnership with Watanabe is a major step in the industry where many designer brands are extending their sizes and using models that are above a size 4.
Watanabe, who is also known as the “Japanese Beyoncé“ and has 9 million followers on Instagram, boasts an impressive resume that includes being an actress, comedian, and fashion designer. These accomplishments have put her in a position of power where she has branded herself as a key influencer in the high fashion and luxury beauty space.
She most notably was the face of Tokyo-based makeup brand Shu Uemura for the second time last summer and continues to break both racial and body size barriers in spaces that plus size bodies don’t usually have access to.
“To us, Naomi represents all women. Her humor and love of life perfectly align with our brand values, and she makes our product shine. Together, we hope to continue inspiring multi-generational self-styled and self-motivated women to live their lives with substance, sophistication and a smile.”
Does this mean Kate Spade New York is prepping for another size expansion and partnering with some plus size models or celebrities? We shall see.
In the meantime, it’s so refreshing to see a woman of color getting her shine while showing how diverse beauty is.