Are you ready to #Effyourbeautystandards?
Fashion To Figure has joined forces with Tess Holliday, the model, activist and founder of #Effyourbeautystandards to launch a new capsule collection that celebrates beauty, diversity and inclusion.
The 10-piece streetwear capsule includes a signature trucker jacket, joggers, crop tees and accessories adorned with the #EFFYOURBEAUTYSTANDARDS logo.
The collection will be available at FTF.com in plus sizes 0-4X, with prices ranging from $24.999 to $99.99.
READ Tess Holliday: Modeling Against All Odds
“#Effyourbeautystandards changed my life and means everything to me. It’s given me a sense of purpose and community. There is so much power in saying you are more than society’s narrow-minded beauty standards. We all deserve to wear what we want and present ourselves how we choose to in this world. Life is too short to not have fun with your clothing, regardless of what others say.”
TESS HOLLIDAY
“As a queer kid growing up down south who wasn’t openly out, I had so many moments in my life where I could have benefited from the life-saving, life-affirming work that The Trevor Project does. It’s so vital to support our LGBTQ+ youth. Not everyone has the community they need in hard times and that’s why I partnered with The Trevor Project to make sure our LGBTQ+ youth get the help they need.”
TESS HOLLIDAY on thetrevorproject.org
For the campaign, Fashion To Figure and Tess Holliday tapped influencers and tastemakers who represent the capsule’s mission of diversity and inclusivity.
#Effyourbeautystandards Features:
TESS HOLLIDAY @tessholliday
NADIA ABOULHOSN @nadiaaboulhosn
DEXTER MAYFIELD @dexrated
JARI JONES @iamjarijones
RAINBOW CHATMAN @rainbowchatman
GIA NATALIA NARVAEZ @thesassytruth_
SIMONE MARIPOSA @simonemariposa
ALISON HANNA @a.m.hanna
NATALIE DRUE @nataliemeansnice
JAZZMYNE JAY @jazzmynejay
MARNA MICHELE @marnawheels
TROY SOLOMON @lordtroy
“I’ve been wanting to do this kind of collab for so many years and Fashion To Figure was the first brand that didn’t try to change or water down the message of “#Effyourbeautystandards. They let me have creative control, cast the models I wanted and helped me make this the most diverse campaign possible. I hope when people see these images, they feel represented and a little less alone.”
TESS HOLLIDAY
View the #Effyourbeautystandards capsule collection online at FTF.com