Here at PLUS Model Magazine, we believe that #blacklivesmatter and we wanted to showcase 10 Black women making waves in the Beauty Industry.
In 2020, one of the best ways to support causes dear to you is by using your wallet.
In the time of COVID, it can be a hard decision to march and protest for the change you want to see but you can always use your spending power to influence change. Here is a list of ten Black-Owned Beauty Brands that you can support, all year round. Check out the next article for Black Owned Skin and Hair Care Brands.
Stay safe and healthy xoxo Marianne
Uoma Beauty was founded by Nigerian-born Sharon Chuter, in 2018, who was frustrated by the Beauty Industry. Feeling underrepresented, Chuter founded Uoma to “empower all those who have been left out.” Uoma strives to “celebrate uniqueness, to bring people from all ethnicities, gender, sexual orientation, sizes, and of all ages together in a colorful celebration and co-existence.”
Juvia’s Place was founded by Nigerian-born Chichi Eburu in 2016, and her brand is “inspired by the vibrancy of Africa.” Juvia’s Place “Believes in inclusive beauty, and The Tribe is where we celebrate our customers that come to us from all walks of life.” This year (2020) Juvia’s Place promised to gift $50,000 to Six Black-Owned Brands that grossed $250,000 or less, meaning they decided to support small, black-owned, businesses that need a boost.
Beauty Bakerie was founded by Indiana-born Cashmere Nicole in 2011 who, while battling breast cancer, decided to follow her dreams and create a brand that encompassed all she had learned throughout her struggles in life knowing that “it would be a travesty to go all the way through this life and miss my purpose.” In 2016, Beauty Bakerie founded a charity called “Sugar Homes” whose “mission is to ‘sweeten the lives of others’ by donating money, clothes, toys, and other things needed to orphanages all around the globe.”
Cloured Raine was founded by Brooklyn-born, in 2013 after leaving a high-powered job to pursue her dream in cosmetics. Loraine “longed for a cosmetic line that encouraged self-expression and diversity, and included shades for people of color.” Purchasing from Coloured Raine contributes directly to the Black Community as all their team members are Black, 75% of whom are Women!
Mented Cosmetics was co-founded by KJ Miller and Amanda Johnson, in 2017, both of whom did not previously work in the cosmetics industry but who had the “lightbulb moment regarding the issue of finding nude lipsticks.” Over a glass of wine, KJ and Amanda decided they were tired of being ignored by the beauty industry and both said “we should not be afterthoughts in the world of beauty.”
Danessa Myricks is a self-taught working Makeup Artist and Instructor, who previously worked for huge brands like KISS and Benefit Cosmetics but she knew that there were still people who felt ignored by conventional beauty brands. Danessa decided to launch her own brand with her own multi-functional formulations that “that work everyplace on every face. Our high-performing products give makeup artists and consumers alike the freedom to play outside the box.”
The Lip Bar was founded by Detroit- born Melissa Butler, in 2012, after feeling unfulfilled in her job on Wall Street. Founded in her kitchen, Melissa started making lipsticks because she was tired of being told what “beautiful” meant. She “was determined to change the way people thought about beauty. There is no standard! You are the standard.” It hasn’t been an easy journey, she was turned down on Shark Tank but now The Lip Bar is in over 450 Target’s nationwide and in 2019 their first flagship store opened.
Ace Beauty was founded by Niye Aniekan-Attang, in 2016, after leaving her job in finance to pursue her passion in beauty. Ace Beaute is a small, independent brand, completely cruelty free which offers eyeshadows, lashes, brushes and lip liners. They will continue to grow and expand their line all while sticking to their motto of “Beauty for All”
LAMIK Beauty, which stands for Love and Makeup in Kindness, was founded by Texas-born Kim Roxie in 2011 with a $500 investment from her mother. After her mother passed away from cancer, Kim decided to make it her “mission [to] give women of color access to safe, natural beauty products” free from talc, parabens and other known carcinogenic ingredients. Their motto is “Beauty is Revealed, Not applied”. Although LAMIK started out with a brick and mortar store in Houston, Texas it is now based in Austin, Texas and available online.
Pat McGrath Labs was founded by English-born Celebrity Makeup Artist, Pat McGrath, in 2015. Pat is well known in the beauty industry after developing cosmetics for huge brands like Giorgio Armani, Gucci, CoverGirl and Max Factor. You’ve probably seen her work down the runway and on magazine covers over the last two decades. Dubbed the most influential makeup artist in the world” her makeup line is rich in pigment, innovative and is an expression of her love for the industry.