Loft Dropping Plus Sizes As Other Brands Thrive In Plus Size Fashion
Fashion News: Loft Dropping Plus Sizes…
Loft Dropping Plus Sizes? YES, and the plus-size community has been in an uproar over the news that they will be phasing out their plus-size assortment. The news came over Twitter on Sunday:
“Unfortunately, due to ongoing business challenges, we have had to make some difficult decisions, which does impact our plus collection. Come fall, our size offering will be 00-18/XXS – XXL. We sincerely apologize for any disappointment.”
While the news has disappointed their current customers and has prompted a petition to bring back plus sizes to Loft, PLUS Model Magazine has created a list of plus size brands who are thriving and ready to offer you plus size clothing for any and every occasion.
Athleta announced earlier this year they were expanding their plus-size assortment to 350+ styles in sizes 1X – 3X. Their marketing has been size inclusive with brand partners ranging in size and age across their social media platforms.
After the news broke that Avenue was closing its doors in 2019, City Chic Collective bought the e-commerce brand and has successfully been offering plus-size fashion in sizes 14/16 – 30/32.
U.S. mega plus-size retailer Lane Bryant was no stranger to hardships during 2019 – 2020 but the bounce-back has been exceptional. Fashion, inspiration, and size expansion has been at the forefront of their direction to service their customer and “see” her.
Eloquii has endured its share of challenges but they have proven that they are here to learn and to support their customer in their fashion journey. Fashion for the fashionista on a budget!
With a bit of a younger swag… Torrid has been offering cute and trendy clothing in sizes 0X to 6X. If you are looking for everyday wear this brand is your GO TO.
With Loft Dropping Plus Sizes, if these unprecedented times have taught us anything is that we all need each other.
Brands need us as much as we need them to provide us with clothing that aligns with our style.
How do we help the brands we love from going under? Shop, share, and comment (feedback).
Shop the items you love and if you are on a budget don’t forget to check out the sale and clearance items.
Share the sales with your own network. Share what you have bought or found on sale. Every sale counts.
Send them honest feedback about clothing, sales, etc. Brands are made of people, and people will not know how the customer is seeing their marketing efforts if we don’t tell them. Don’t be shy, and drop them a line.