Dia & Co Acquires 11 Honore…
Yes! This is BIG news for the plus-size industry so we will give you a minute to digest it. Dia & Co is flexing its muscles as it enters into luxury retail, which is a bold move for a brand that has been offering clothing for the everyday person. Dia & Co has made a name for itself for being one of the very few brands that have openly pushed the envelope toward size inclusivity and offered opportunities to other brands by collaborating on special collections.
This move represents a historic change for the plus-size consumer as it consolidates access to the most coveted brands in sizes 10 – 32 which is something the plus-size consumer has openly discussed via various social media postings and articles. The topic of size inclusivity in the luxury plus size fashion space has been a hot topic for many years and we are excited to see Dia & Co. making it available to the community they have so beautifully embraced since their launch.
Through this acquisition, the 11 Honoré Collection, the private label capsule for 11 Honoré, will now be available to shop on Dia & Co. 11 Honoré will continue as its own luxury e-commerce destination, 11honore.com until the experiences are fully integrated at dia.com in the months ahead. Brands within the 11 Honoré portfolio include Diane Von Furstenberg, Carolina Hererra, Good American, and Tanya Taylor.