Humble Beginnings… The Story of everyday JONES by Madeline Jones
everyday JONES by Madeline Jones…
PLUS is excited to introduce everyday JONES by Madeline Jones, Fashion That Fits Your Lifestyle, which premiers this month on HSN! How did this new line come to be? Read on…
The Beginning… Leaving Puerto Rico.
I can still remember the day my mom said to me, we may not have much but you can BE anything in this world if you work hard. I must have been around 9 years old and I’m pretty sure it was around the time I had started school for the very first time in the United States. I was fortunate enough to live in a bilingual household so I understood some English but speaking it was entirely another story.
Leaving Puerto Rico and starting a new life in the United States seemed like a world of opportunities for us and through many ups and downs, we managed to find our way through growing up in New York.
Where Are the “Cool” Clothes?
I grew up in a very conservative household so as you can imagine cutting my hair, teasing it like my favorite celebrities, and wanting to wear “cool” clothes was always an issue. Even more so because I was taller and bigger than most young ladies my age. I was already 5’6″ in junior high school and wore what we call “plus-size” clothing except the options were not there for me.
We did not have many brands dedicated to plus sizes, we had one or two and they were for “older” women. I did the best I could adapting to styles where I could take men’s clothing and cut it up or dye it to make it look like the current trend.
Fashion Should Always Be Fun…
By the time I was working a full-time job, the clothing industry had evolved and there were options in my size and a new world opened up for me. Fashion for me has always been about expressing myself and creating looks that best represent the person I am ON THAT DAY. Yes, I know it sounds confusing but some days I’m wearing a messy bun and joggers and the next day I’m wearing a tiered tunic and jeans to run errands. That’s the beauty of fashion… it’s fun and you should wear what you love.
The Plus Size Industry…
For 16 years I’ve been living in service to the Plus Size Industry. I’ve consulted for brands and have been at the table when decisions that concern millions of consumers are being made. I built an amazing career with the help of many people, from models, and stylists who believed in my vision to my partners who have allowed me the grace to figure out where in the fashion world I belong.
The Turning Point…
One day I was at a fashion event and I went to the press junket and dropped my business card in a little glass bowl. The prize was a look from the designer, I figured why not?
The following week I got a call from the designer and she invited me over. I took a train ride up to her luxurious apartment wearing my favorite white jeans and within the first 15 minutes after meeting Marla I was half naked trying on HER white flatter pants.
Marla Wynne is a very successful designer who lives in a world I had only dreamed of. Being able to share your fashion aesthetic on such a big platform like HSN was something that I did not even allow myself to wish for because it seemed so far off my reach. Yet, here I was with Marla Wynne chatting about fashion and trying on her clothes.
A New Chapter…
Over the years we have worked on various collaborations with Marla such as the cover model search for PLUS Model Magazine and my appearance on HSN as her special guest model. Little did I know one day I would be back in a different capacity. Behind the scenes, we’ve had the conversations that people are sometimes scared to have about shopping as plus-size consumers and what we really want to wear. She listened, she asked questions and seven years later Marla presented me with the most amazing news in my career. HSN was welcoming “everyday JONES by Madeline Jones” to the network.
The details about this journey read like a soap opera, full of ups and downs and hardships but the truth is that when something is for you, the opportunity will come to you and YOU have to be ready to take it, hold on to it and work hard to keep it.
Here is a sneak peek of a few of the looks!
Why “everyday JONES by Madeline Jones”?
I see myself as an everyday person! I juggle so many things in one day and continue to hold on to my passions and career. Like many who are reading this, I’ve been presented with challenges I was not prepared for and many have changed my view of the world and our place in it. Most importantly the collection is a dedication to my daughter who is on the Autism Spectrum.
She’s a kind and smart young lady who works very hard to navigate the ups and downs of her learning disability.
Being her mom changed me in so many ways and in turn, opened up so many doors for me to use my platform to encourage families who are going through the same things I’ve been through.
everyday JONES is a brand that fits your lifestyle, whatever your day, week or month may look like.