Joy! Laughter! Gratitude! With Rochelle Johnson

Joy! Laughter! Gratitude! With Rochelle Johnson

She’s one of the plus-size industry’s top influencers with a heart of gold. Rochelle Johnson is the best friend we all want, she’s kind, warm, and truly lives a life of gratitude.


Her blog launched in January 2013 where she began to share her style and life with us. Over the years we have followed her career rocket into numerous brand collaborations and special projects while always spreading her positivity and style. Today Rochelle is a mother to both Creed and Evan and was voted Curvy Influencer of The Year.

Get to know our cover model Rochelle Johnson…

Joy! Laughter! Gratitude! With Rochelle Johnson

We have watched you grow into one of the top influencers in the plus-size industry. Can you take us to the very beginning? Tell me about beauticurve…

As you know, when I started we were “plus size bloggers” and I started documenting my style because I would get a lot of questions about where to shop. I had recently been introduced to young fat and fabulous by Gabi Gregg. It opened my eyes to the world of plus size blogging and I thought, I think I can do this. I previously worked retail at Lane Bryan and I absolutely loved helping plus-size women find styles that worked for their bodies while cheering them on… In a sense, I’m stilling that… in such a bigger way.

I started Beauticurve a decade ago before I knew it could be your “job’”. I did it for the love of fashion and for my fellow plus-size girls. I really wanted to help people. Fast forward to now, This journey has been more fulfilling and rewarding than I ever could have imagined. I’ve literally traveled the world and worked with over 100 brands, my 3rd collection is about to drop and this is my full-time job. To say I am blessed is an understatement.

Joy! Laughter! Gratitude! With Rochelle Johnson

Whether you are wearing a designer brand or local department store clothing you always make it look exquisite. Can you share your fashion aesthetic and tips for us curvy divas looking to elevate our look?

Honestly, I think confidence has a lot to do with it. I always say the first thing you put on in the morning should be your confidence. When it comes to dressing, less is more when it comes to accessories. You can go from looking chic to tacky really quickly, lol. I also suggest getting your favorite things altered. Whether that’s getting the sleeves cut off, pants hemmed, or waist taken in…these things make a big difference. Of course, I don’t get everything altered but it’s worth it for your favorite pieces.

Joy! Laughter! Gratitude! With Rochelle Johnson

Children are such a blessing so finding a healthy balance between work and motherhood is a daily conversation most of us have in our own minds. Can you tell us about your beautiful children and how have you managed work, motherhood, marriage, and self-love?

I have been married for 13 years and we have two children, Creed who is 6, and Evan who is almost 2. Honestly, I don’t believe I have it all together, despite what people think…. but I try my best, and that’s all I can do. All we can do is our best and that looks different to each of us individually. Creed is on the spectrum which has its own sets of challenges and it is unchartered territory for our family. When we found out, I knew this would be a challenge but I also knew that I already had everything inside of me to be able to handle it. I was made to be his mother and all I have to do is my best for him. But honestly, I wouldn’t be able to do this without my husband. He is so supportive and is always cheering me on. He is an amazing father to Creed and Evan and we are so blessed to have him. We started my blog together so he knows that where we are now, is what we prayed for.

Joy! Laughter! Gratitude! With Rochelle Johnson

This year seemed to have just flown by really quickly and after the challenges of the last few years I feel like it was the first year that felt a little bit more “normal”.  Looking back, what lessons have you taken from those difficult “pandemic” years?

We have all been affected by the last couple of years. The pandemic and remnants of the pandemic stole so much from so many, including my family. The one thing I can take away is that we have to live our lives to the fullest. Don’t wait for the perfect moment to live out your desires and dreams. Don’t let anything stop you from living.

Joy! Laughter! Gratitude! With Rochelle Johnson

What are you most grateful for this holiday season?

There is so much to be grateful for. I’m grateful for my family. I’m grateful for breath in my body, legs that walk, a heart that beats, being able to speak, and a body that functions. When you think about it, if you’re able to read this, you have something to be thankful for.

Follow Rochelle on her social media platforms:

[divider]PHOTO CREDITS[/divider]

Photos by Frenchfilmco

Rochelle is wearing: Selkie

Creeds Pants: Janie and Jack

Evan is wearing Looolou