In 2006, Madeline Jones set out to make a change in the plus size industry by creating a magazine that full-figured women could relate to. As a result, she has became well-known, worldwide, for her beautiful and provocative editorials, showing top plus models, developing the careers of many. She has become the leading plus size industry authority providing interviews to over 200+ media outlets, including CNN, World News Tonight with Diane Sawyer, The Today Show, Extra, FOX News and ET.

Jones has continually provided a much-needed voice, promoting equal rights for plus size women in fashion. Never afraid to start a conversation, PLUS hit viral status in January 2012 when she featured an explosive and controversial editorial, “Plus Bodies, What’s Wrong with Them Anyway?” that was highly publicized and is still discussed throughout the world today.

Madeline, along with husband Luke, operate lucaspicturesnyc.com and lives in NY with their daughter Madison.