Fashion
Evans Makes a Statement During London Fashion Week With Its SS’15 Catwalk Show
Evans Makes a Statement During London Fashion Week With Its SS’15 Catwalk Show
We reported last week that British plus size fashion retailer Evans would be debuting their new SS’15 Design Collective collection at their catwalk show during London Fashion Week. The Design Collective for Evans collection is another innovative collaboration from Evans where the retailer partnered with six high end fashion designers, who reworked designs from their own collections into plus sizes.
Read more: Evans To Debut SS15 Collection With Catwalk Show During London Fashion Week
The catwalk show took place on Tuesday, September 16 and was an amazing show that has created buzz and excitement for what’s to come in the plus size fashion world. Sir Philip Green, CEO of the Arcadia Group, which owns Evans as well as Topshop, Dorothy Perkins and others, hosted this first major catwalk show for Evans. He told WWD after the show:
“This is a big and important part of the market, and we need to be seen to embrace it. You cannot ignore the market place. And you can’t be defensive about it, or apologize about [plus-size fashion]. Why should the category be any different from petite?”
Green even hinted that catwalk shows for Evans may become a regular thing – he told WWD:
“This is Day One. It’s a good start — and it’s the product that has to do the talking. The question is ‘How do you make an impact?’ I’m pleased we could do this show, and I’ll be very interested to see who tries to follow us.”
Here’s a video of highlights from the show:
http://vimeo.com/qfp/review/106331539/d995b3bcdf
Here’s images from the Evans SS’15 catwalk show:
For more information on the show, here’s the official press release from Evans:
FASHION EVOLVES AS DESIGNERS EMBRACE THE POWER OF THE CURVE
Design Collective for Evans SS’15 Catwalk Show
Tuesday 16th September
The Freemason’s Hall, Covent Garden, London
5pm
This afternoon, Sir Philip Green hosted the inaugural Design Collective for Evans SS’15 catwalk show, an exciting initiative that will bring high end design to the great British High Street.
With the focus on the capital for London Fashion Week SS’15, Evans showcased full outfits from the main collections of Clements Ribeiro, Giles Deacon, Hema Kaul, Jamie Wei Huang, Lulu Liu and Vita Gottlieb. All of their designs have been reworked using our specific knowledge and shape specialism to create a collaborative “Design Collective”.
Guests included:
Sir Philip Green, Alison Hammond, Brix Smith Start, Charlotte De Carle, Darren Kennedy, Fern McCann, Kimberly Garner, Henry Conway, Leanne Jones, Lisa Reilly, Mark Hayes and Tamzin Outhwaite.
Evans Brand Director Fiona Ross said:
“The Design Collective for Evans is another opportunity to put fashion and design at the forefront of the British high street. We are delighted to work with such amazing design talent and to push the boundaries by being the first to showcase a plus size brand in this way. Our collaborations over the years have always been varied and unexpected – from the intricate detail of Alex Monroe’s jewellery collection, the unabashed styling of Beth Ditto, or the colourful CUT for EVANS student design collections – Evans have consistently proven there is an appetite for fashion at any size.”
As the shape specialists on the British High Street, Evans has always strived to change attitudes about the plus market, whilst offering curve conscious pieces that fit and flatter. The Design Collective for Evans is the next step in our journey and one that we see as the shape of things to come.
The Design Collective for Evans to launch in selected flagship stores and online in April 2015. CUT for Evans will be launching Feb 15 and Collection from Evans in mid-April 2015. Prices for Design Collective for Evans will range from £45 ($73 USD) – £220 ($359 USD).
For CUT for Evans, prices will range from £45 ($73 USD) – £55 ($90 USD) and Collection prices will be £35 ($57 USD) – £120 ($196 USD).
Image credit, Getty, Evans
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Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
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@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
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