Fashion
Target To Launch Plus Size Mannequins in New Store Location in Australia
Target announced today that they would be launching plus size mannequins in their Chadstone store location in Melbourne, Australia, Herald Sun reports.
This is a huge step for the retailer, who will be the first to open its doors at the revamped Chadstone Shopping Centre. This Target location will be the first in a series of next generation stores the mass retailer is opening in Australia.
Target managing director Stuart Machin told Herald Sun:
“We know how important it is to be accessible for real Australians. We’ve always tried to cater for all sizes — from introducing our petites line with our Dannii for Target range right through to the Belle Curves collection that caters for women up to size 26.
The real-sized mannequins will take this commitment to diversity one step further, by helping everyday women to accurately see what clothes will look like on themselves and on a body that they can identify with.”
Machin wants the mannequins to help in changing how Australian women are represented by retailers:
“We hope that these mannequins will help to start a new conversation in the fashion industry, and trigger some change.”
He told Herald Sun that “he’s baffled why the Australian retail industry continues to use standard size eight mannequins when the average woman is a size 14.”
Kudos to Machin in helping Target to take part of the conversation of size diversity and fighting to genuinely represent everyday female customers in Australia.
The plus size mannequins launch in-store on Thursday, 9/10/15.
Feature
May 16 Edition – Our Favorite Plus Size Style Moments Of The Week
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@tonsablush
@loralyee
@schmoalert
@sabrinastyled
@ikoniknikole
@wagyu_beff
Feature
May 9 Edition – Our Favorite Plus Size Style Moments Of The Week
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@panamakish
@felicityhayward
@nizzymacc
@danielle_nekole
@whatkaliwears
@tiffythefashionslayer
Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Feature
April 25 Edition – Our Favorite Plus Size Style Moments Of The Week
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
@msgigggles
@talitakate
@valeriemaroneyy
@curvy_ambassador
@nativeactress
Feature
Apr 18 Edition – Our Favorite Plus Size Style Moments Of The Week
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Feature
April 11 Edition – Our Favorite Plus Size Style Moments Of The Week
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
-
Feature7 days ago
Remembering Mia Amber Davis: A Pioneer in Plus-Size Fashion
-
Feature2 months ago
New Plus Model Castings and Opportunities!
-
Deals7 days ago
Weekend Plus Fashion Deals…. Happening On Social!
-
Feature1 week ago
May 9 Edition – Our Favorite Plus Size Style Moments Of The Week
-
Cover Models3 months ago
From Catwalk Crusader to Industry Watchdog: Felicity Hayward’s Decade of Disruption
-
Cover Models2 weeks ago
Get to Know Our Cover Model Sharon Dumfries…
-
Feature1 week ago
Unveiling the Power of Self-Care Rituals: Insights into Mental Wellness
-
Feature1 week ago
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot