Fashion
Target Partners with ‘Who What Wear’ To Launch New Fashion Line
Image: Who What Wear, Target
Target is known for their designer collaborations but their latest announcement has us excited because it shows that the mass retailer is expanding on its fashion partnerships in an effort to boost their fashion offerings.
They have now announced that they will be partnering with online fashion and shopping editorial site Who What Wear for not just one collection, but an ongoing partnership that will lead to seasonal collections of apparel and accessories, to begin in 2016.
This is Target’s first time partnering with a media company on a fashion collection (instead of a fashion brand) and choosing Who What Wear is a brilliant move. The website, launched by former Elle editors Katherine Power and Hillary Kerr in 2006, focuses on trends, street wear and celebrity fashion.
From left to right: Katherine Power and Hillary Kerr, Image: Courtesy
What does this mean for the line?
It means no specific aesthetic like the past collections from Lily Pulitzer, Adam Lippes and other designers. It means a collection that will be trend-driven while offering street wear in a stylish way that’s affordable, wearable and accessible. There will definitely be something for everyone in these seasonal collections. Bustle calls this “affordable luxury” and we wholeheartedly agree.
What does this mean for plus size women?
With 70 apparel and accessories items from 20 categories being included in this collection, ranging from size 2 to 26, this means we get some fashion options out of this too! Priced between $14.99 and $49.99, it also means that we can rejoice because it won’t empty our wallets and bank accounts!
The downside? Plus sizes will only be available online, as it has been in the past with other designer collections at Target. Ugh. Yes, we know.
According to Business of Fashion, there will be four seasonal collections, “complemented by mini collections“. Each seasonal collection will arrive the first week of the month and delivered to over 800 Target stores.
BoF also states:
“While not every store will carry the entire range, all items will be available at Target.com and WhoWhatWear.com.”
“Who What Wear’s most-read street-style posts also helped inform what pieces were developed for the Target collection. While the line features classics such as trench coats and linen t-shirts, there are also sleeveless vests and printed pencil skirts that one would expect to see on a fashion insider.”
Kerr told BoF:
“We created everyday essentials and a handful of trend-driven, more directional pieces. We want the shopper to be able to mix and match and pair pieces with what they already have in their closet.”
The new Who What Wear collection for Target launches February 2016.
We’re intrigued. Are you? Please leave us a comment below and let us know. Will you be buying from this collection? How do you feel about Target? Have they gotten better or worse from a fashion point of view? Let’s talk!
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
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Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
@msgigggles
@talitakate
@valeriemaroneyy
@curvy_ambassador
@nativeactress
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
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