Fashion
Universal Standard Unveils Latest Lookbook & It’s a Must-See
Contemporary plus size independent fashion brand Universal Standard has quickly become a favorite of ours and many fashionistas seeking plus size fashion that is chic, polished and minimal. Think basics that are not so boring and that gives off that high fashion vibe for a fraction of the cost.
Marie Denee of The Curvy Fashionista says that the brand is all about “elevated essentials“, and that they “bring polish and an understated confidence to their mix.” We included them in our top 5 indie brands to check out article last fall and have featured their pieces on the blog. They are truly a brand who believes style is not dictated by size.
https://www.plus-model-mag.com/2015/09/5-new-indie-plus-size-fashion-brands-you-should-check-out/
So when the brand sent us their latest lookbook for their next collection that is launching in February/March 2016, we were beyond excited. And the lookbook did not disappoint.
Universal Standard does such an amazing job of staying true to their aesthetic but still giving us that WOW factor. Their Thames Fog Dress is a great layering piece, which is classic with a modern twist. At a time, where tulle skirts and mesh dresses are popular, this dress stands out as a piece that is not something everyone else will be wearing. And it’s so versatile that you can wear in so many ways and still stand out and not look like everyone else.
This is what is so great about the brand. They create pieces that are minimal but stand out. And your style determines how you wear the piece, not vice versa.
“The desire to look good is universal among women. Women of all sizes read the same fashion magazines, watch the same trend-setting shows, and walk past the same window displays. That’s why ‘I know what’s beautiful’ became the matter-of-fact manifesto of the Universal Standard brand.” ~ Designers Alexandra Waldman & Polina Veksler, Universal Standard
Another thing we are excited about is that the brand is now expanding into denim. We can’t wait to see and preview the denim since it is an area in fashion that many plus size women struggle with.
We also spy some of our favorite plus models Denise Bidot, Georgia Pratt and Anita Marshall in the lookbook too!
Here’s the lookbook – just click on the first thumbnail to start the slideshow:
What do you think of Universal Standard? Will you be buying some pieces from the new collection? Let us know below!
You can visit the brand here or at www.universalstandard.net.
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SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
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