Fashion
The New #TheseCurves Campaign From Torrid Showcases Size (and Curves!) Diversity
Torrid wants to show the world that curves come in all shapes and sizes.
And their new #TheseCurves campaign aims to do that.
The social media campaign is all about the customer and how she defines “these curves” while promoting their new intimates collection.
Not only is the brand offering customers the opportunity to engage with them and their followers in sharing their inspiring and empowering words about their curves but it is also supported by a diverse campaign featuring customers and digital influencers.
“For too long, I’ve had to settle for basic bras and plain panties - my body deserves better than the blandness typically offered to plus size women. #TheseCurves are beautiful and deserve to be decked out in equally beautiful lingerie.” – Liz Black, @Psitsfashion
This beautiful and diverse group of non-models of different shapes and sizes features customers chosen through an Instagram sweepstakes, as well as plus size fashion bloggers, including Nicole Simone (@Curvesonabudget13), Anna O’Brien (@Glitterandlazers), Natalie Hage (@Nataliemeansnice) and Liz Black (@Psitsfashion).
Liz Muñoz, SVP of Design of Torrid said in an official statement:
“Launching this hashtag with our intimates campaign, felt right because finding the right bras and panties for a plus size woman has its challenges. Oftentimes, plus size women have been left with bland options. Here at Torrid, we take intimates very seriously and feel that the plus size woman should never have to compromise fit and style. She should have sexy options, just like straight size women.”
“I am excited to be part of a campaign that celebrates the bodies many of us grew up being taught to hate. #TheseCurves encourages women to love and find joy in their bodies – no matter their shape. Torrid is creating in their advertising the future in hopes for women to love themselves for who they are.”– Anna O’Brien, @Glitterandlazers
“#TheseCurves house all the most wonderful parts of me. I have a heart of gold, a headstrong brain, a compassionate soul and an infallible will to be my truest self. #TheseCurves can achieve anything I put my mind to and to top it off, I feel confident and sexy as I move through the world.” — Natalie Hage, @Nataliemeansnice
“I think the #TheseCurves campaign is an amazing step forward in normalizing all body types and makes EVERY woman feel like a model. I’m honored to be a part of it.” — Nicole Simone, @Curvesonabudget13
Torrid has always maintained their commitment to body positivity and with this campaign dropping just in time for Valentine’s Day, this is a genius way to promote self-love at a time when some need a confidence boost or reminder of how beautiful they are.
The new intimates collection features bras, panties and lingerie for women sizes 10 to 30.
Torrid is also running a #TheseCurves contest where the winner will receive a trip to Los Angeles for two!
The #TheseCurves campaign will be featured on Torrid.com and the brand’s social channels. Torrid plans to continue using the hashtag throughout 2017.
Click here to follow Torrid on Instagram and here to shop their new intimates collection.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@panamakish
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@nizzymacc
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Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
@msgigggles
@talitakate
@valeriemaroneyy
@curvy_ambassador
@nativeactress
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
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