Fashion
PMM Exclusive: Dia&Co Aims To Change The Fashion Industry in a MAJOR Way
Today Dia&Co launched their #movefashionforward campaign and it’s a major call to action to the fashion industry.
The bold campaign aims to bridge the gap between major fashion designers and the 67% of women in the United States who wear plus size clothing.
The brand told us exclusively that the #movefashionforward campaign’s mission is to move the ongoing conversation on size inclusivity from talk to action, by offering designers practical support based on the expertise they’ve gained from working with over one million plus size women over the past 2 years.
The brand recently conducted a consumer survey to better understand the relationship that plus-size women have with fashion. Key findings included:
- 72% said they do not believe that fashion designers create their designs with the average American woman in mind.
- 78% would be willing to spend more money on clothing if more designers offered plus-size options.
- The #1 designer that plus-size women wish would create clothing in their size is Kate Spade, followed by Tommy Hilfiger, Kenneth Cole, and Diane von Furstenberg.
The Dia&Co Designer Fashion Study was conducted by OnePoll in January 2017. It surveyed 1,500 American women aged 18 and up, who reported wearing sizes 14+ and also self-identified as plus-size.
These survey results are what inspired the #movefashionforward campaign as they saw there was a need to not just talk about the lack of size inclusivity in the industry but take action.
As part of the campaign, the brand has taken out a full-page ad in the New York Times Thursday Style section in today’s paper. The ad issues a call directly to designers in town for New York Fashion Week, challenging them to create styles for all sizes with the brand’s support.
You can view the NYT ad here: Dia&Co NYTimes ad_2.9.17 (1)
This move from Dia&Co shows how committed the brand is to making fashion accessible to all women. 
Nadia Boujarwah, CEO and Co-Founder of Dia&Co said in an official statement:
“We founded Dia&Co because we believe in the power of style. We’ve seen firsthand that style can transform how we feel about ourselves, and it can serve as an expression of identity. All women deserve equal opportunity to express their style. At Dia&Co, we’re committed to partnering with industry leaders to break down any barriers that may prevent them from serving plus-size women exceptionally.”
Other key elements of the campaign include:
- Social Campaign : Dia&Co has called upon its community to join the movement on social media by sharing their most coveted designers and asking them to #movefashionforward.
- Event Sponsorship : Dia&Co also announced today its 2017 title sponsorship of theCURVYcon, the premier event for plus-size brands, fashionistas, bloggers and influencers. The third annual event will be held in New York City during Fashion Week in September 2017. Dia&Co returns for its third consecutive year as a sponsor, but its first as title sponsor. This year, Dia&Co will host theCURVYcon’s first plus-size runway show — and the company is reserving a spot for the designers who accept its challenge.
And it doesn’t end there. In addition to offering designers a spot on theCURVYcon runway, Dia&Co is also planning to offer designers who accept the #movefashionforward challenge access to the expertise, proprietary technology, and distribution networks developed through its extensive work with plus-size women.
Boujarwah adds:
“We’ve seen exciting moments of progress for plus-size women in recent years, but the most significant action is still ahead of us. It’s time to take bolder steps toward true inclusivity in fashion. We’re ready to do our part, and we hope this challenge will inspire more designers to celebrate all women.”
What do you think about this new campaign from Dia&Co? You can join the conversation by using the hashtag #movefashionforward and following Dia&Co on Facebook, Twitter and Instagram @diaandco.
You can visit Dia&Co here.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@panamakish
@felicityhayward
@nizzymacc
@danielle_nekole
@whatkaliwears
@tiffythefashionslayer
Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
@msgigggles
@talitakate
@valeriemaroneyy
@curvy_ambassador
@nativeactress
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@theprepguy
@missbetsyellis
@nessasherysse
@muva_fab
@elle.athina
@jeesha_chowdhury
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