Fashion
Simply Be Debuts a New Look & New Collection That’s a Must See!
Simply Be aims to take the US by storm with a new look, revamped website and more!
Today (March 15th), the British retailer unveiled their global rebrand just in time to debut their Spring 2018 line, which will highlight athleisure, swim, prom, festival ready-to-wear styles and accessories.
Basically, they asked and we answered.
This relaunch is a pretty big deal. Simply Be is very serious about appealing to the US market and tailoring campaigns and collections to reach that customer.
They’ve also heard us on implementing more size diversity when it comes to their models, and plan to continue working on that with shooting more campaigns with models size 20+ to show more diversity. 
With this relaunch, Simply Be is basically telling the US market, that they are the focus. The brand will have a dedicated New York-based team, exclusive collections designed specifically for its American consumer and U.S.-specific campaigns featuring prominent curve models Natalie Nootenboom and Sarina Nowak.
You may have seen Natalie Nootenboom before, who is DJ Steve Aoki’s niece, as she continues to take the modeling world by storm. Sarina Nowak is also a familiar face, having recently been a part of Khloe Kardashian’s latest Good American campaign. These gorgeous women were chosen by the brand to showcase Simply Be’s new energy, sass, confidence, and sex appeal.
Richard Clark, International Director at N Brown Group, the parent company of Simply Be, explains why they felt this revamp was necessary:
“We saw in our sales data the huge market opportunity for Simply Be in the U.S. that required new design and marketing approaches that can better engage with our consumer in a language she responds to and through territory-specific content created for her that will inspire her to look and feel her best.”
Shot on location in Palm Springs and Los Angeles, the campaigns are gorgeous and has us excited to see what’s to come, as Simply Be evolves and expands on its relaunch plans.
Simply Be’s debut athleisure collection is launching this month and a specially curated festival collection will launch in April 2018.
Clark also explains why Simply Be is so focused on the US market:
“The US market is part of our ambitious global roll out to make our N Brown power brands become synonymous with fashion that fits. We understand that the global citizen has become closer, however we also understand that the way the consumer content, advice and inspiration has, and will continue to change. To help on this road, we are placing content and social at the heart of our strategy, to ensure we create social currency and become part of our customers’ every day conversation.”
The launch will be supported by a number of pop-up stores in cities and universities across the country, beginning in New York this summer, where shoppers can interact with the collections, try them on, and experience Simply Be’s clothing in person. Brand fit experts will be available in store to guide shoppers and digital purchases will be sent via a home delivery service.
YES!!!!
Here’s a look at some more of the campaign images from the new and improved Simply Be: 
From what we’re seeing, we want it all! What do you think? Follow us on social media @plusmodelmag and let us know!
Click here to see the new Simply Be website and shop the new collections.
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
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Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
@msgigggles
@talitakate
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@curvy_ambassador
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
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