Fashion
This Brand’s Latest Jeans Campaign Has Everyone Talking… Here’s Why
American Eagle has hit the ground running with their latest body diverse jeans campaign.
Targeting youth culture and celebrating freedom, individuality and difference, the brand’s latest multifaceted Ne(X)t Level Jeans Campaign, which is an extension of their #AExME brand platform, is one that really grabs your attention and doesn’t let go.
The campaign, according to the official press release, intersects the worlds of fashion, music, and youth culture by highlighting how real customers express themselves in AE’s Ne(X)t Level jeans.
First up in the campaign… their #AEJeans Made For You, True You Sizing images.
We spy size 18 model Maxey Greene along with other women of varying shapes, sizes and heights. YES!!!! Maxey has been kicking down the size exclusion door in the modeling industry lately, showing that models above a size 14 have a place in not just the plus size fashion world, but the mainstream modeling industry, too.
We also spotted big and tall model and influencer Thaddeus Coates in the image showing men of varying shapes, sizes and heights.
AE’s new denim is now available in Short, Regular and Long in sizes 00-20 + Extra Short in 00-14 and Extra Long in sizes 0-14 for women. For men: Waist sizes 26-44 and lengths 28-36.
We love that AE is not afraid to show different bodies, especially over a size 14.
Now, let’s talk about the video they launched.
With Kendrick Lamar’s DNA acting as the music backdrop, AE also launched a video called “Make Moves“, which was shot across the U.S. by French cinematographer, Mathieu Plainfosse, showing real customers expressing how they move through daily life in AE Ne(X)t Level jeans.
The brand says that “the freedom to move in your jeans without compromising style, or self” is the theme of this video. That freedom and unapologetic vibe is further solidified by the diverse cast of people from different backgrounds, genders and sizes.
The plus size woman dancing on stage and doing a split gave us LIFE (check her out at 0:12 and then at 0:54). Check it out below or here.
What’s next in this campaign? According to the press release:
- #AExME: Featuring 12 real customers, including an AE store associate, photographed in spaces that reflect music and creativity, in the Nashville and Detroit areas. Each person shares their individual stories and style in the back-to-school collection.
- #AExME Artists: AE has teamed up with Universal Music Group and Brands (UMGB), to feature a select group of some of today’s hottest emerging acts such as Bea Miller, Bibi Bourelly, Jade Bird, Lewis Capaldi, and Trinidad Cardona. “A digital content series will document each artist’s journey giving viewers insight into their musical aspirations. Each artist will be integrated into the campaign wearing AE jeans.“
- Rock the Vote T-Shirt Design Contest: Continuing their partnership with Rock The Vote, AE launched a nationwide t-shirt design contest where customers were asked to express how they drive change through art. Four customer designs will be produced and sold online and at select stores starting September 21. 100% of sales will benefit Rock the Vote.
Kudos to AE for not only creating a campaign that celebrates one’s physical and personal differences but also celebrating and empowering the youth to be true to themselves and be creative and of course, VOTE! We can’t wait to see more.
And I’m still holding out hope that AE will expand its sizing even further, past a 20. Size 28 please!
What do you think of this new jeans campaign from American Eagle? Follow us on social media @plusmodelmag and let us know!
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
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Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
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@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
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@johanamaya81
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