Fashion
Swim 2019 Preview: What’s New This Season from 7 Major Brands
It’s never too early for swim.
It may be January and in the middle of winter but it’s always a good time to shop swimwear. Whether you’re buying a swimsuit for an upcoming tropical getaway or stocking up early for this summer, new swim styles are starting to emerge right on time.
We’re seeing more swimdresses, active swim, prints, one shoulder styles and string bikini styles. We’re loving the caged details we’re seeing as well as cutouts, halter necklines and ruffles.
We’re also seeing tons of black swimwear, which makes us wonder if that classic neutral color is back for a while. Black may seem boring but with new silhouettes and details plus a statement making cover-up, black swimwear can be chic and modern.
Check out what 7 major brands are launching in swim right now:
#1: Lane Bryant
This year, Lane Bryant is offering a little bit of everything and we love the vast assortment. From sequin string bikinis and corset styles to active swim via their Livi Active brand, LB is positioning itself to be a true swimwear destination in 2019.
From left to right:
No-Wire Swim String Bikini Top in Sequin, Sizes 14 – 28 [SHOP]
Mesh Yoke Active Tankini Top With Built-In Underwire Bra, Sizes 38 – 48, C – DDD cups [SHOP]
Shimmer Corset Swim Tankini Top With Built-In Balconette Bra, Sizes 36 – 44, D – F cups [SHOP]
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#2: Torrid
Torrid is giving us all the prints this year! And their skater dress silhouette elevates the swimdress from matronly status to stylish and sexy. They pay attention to detail with genius placement of ruching, bust support and high waist silhouettes.
From left to right:
Galaxy Deep-V Wireless Skater Dress Swimsuit, Sizes 00 – 6 [SHOP]
Yellow Floral Lightly Lined Swim Dress, Sizes 00 – 6 [SHOP]
Palm Leaf Strappy Wireless One-Piece Suit, Sizes 00 – 6 [SHOP]
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#3: GabiFresh x Swimsuitsforall
GabiFresh just dropped her latest collection with Swimsuitsforall and it is fabulous. The cutouts, the caged details, mixed media styles and being available in cups up to K, this is THE swim collection to check out right now when looking for a great swimsuit that’s functional AND gorgeous.
From left to right:
Ember Cutout Swimsuit, Sizes 10 D/DD – 24E/F [SHOP]
Terrain Caged Underwire Swimsuit, Sizes 10 D/D – 24 G/H [SHOP]
Blaze Underwire Swimsuit, Sizes 10 D/DD – 26 G/H [SHOP]
[divider] . [/divider]
#4: Modcloth
Modcloth’s new swim is in line with their retro feel but these are not your grandma’s swimsuits. Gorgeous prints, great bust support and fun styles have us wanting to buy them all.
From left to right:
The Siena One-Piece Swimsuit, Sizes XS – 4X [SHOP]
The Pippa One-Piece Swimsuit, Sizes XS – 4X [SHOP]
The Pippa High-Waisted Bikini Top & Bottom, Sizes XS – 4X [SHOP]
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#5: Target
Target has launched a new brand dedicated to all things swim and from what we’re seeing, we think the mega retailer is going to give other plus size brands a run for their money. The Kona Sol™ brand offers fun styles in vibrant prints, sexy silhouettes and statement-making styles, all at affordable prices. $40 for a swimsuit?!? Yes!
From left to right:
Kona Sol™ Laceup Back One Piece Swimsuit, Sizes 14W – 26W [SHOP]
Kona Sol™ Twist Front Bandeau One Piece Swimsuit, Sizes 14W – 26W [SHOP]
Kona Sol™ Keyhole Strap One Piece Swimsuit, Sizes 14W – 26W [SHOP]
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#6: Catherines
Catherines has unveiled some very modern styles that are fun and comfortable. We’re loving the tankini styles paired with swim shorts, which are great for those of you who are looking for active swim. Their swimdresses have also been updated and we’re loving the colors and prints we are seeing from the brand this season.
From left to right:
Tropical Paradise Tankini Swim Top, Sizes 16W – 34W [SHOP]
Pure Ease Pant Cover-Up, Sizes 0X – 5X [SHOP]
Scarlet Swimdress With Ruffle, Sizes 16W – 34W [SHOP]
[divider] . [/divider]
#7: Avenue
It seems that off shoulder styles and palm print is going to be huge this year and Avenue is right on the pulse with those swim trends. Their styles also include statement making prints and suits with ruching details that offer curve-friendly options to customers up to size 32.
From left to right:
Abstract Flyaway Swim Top, Sizes 14 – 32 [SHOP]
Panama Ruffle Off-Shoulder Swimsuit, Sizes 16 – 32 [SHOP]
Ruched Twist Front Swimsuit, Sizes 14 – 32 [SHOP]
[divider] . [/divider]
What do you think of the new swim styles emerging this season? Which ones are your favorites? Follow us on social media @plusmodelmag and let us know!
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
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Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
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@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
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