Imagine being scouted while you are performing a dance routine in baggy clothes and not even thinking about becoming a model. This was in part our cover model’s journey to where she is today. This month we are celebrating our journeys and embracing the steps that have brought us to where we are today.

Get to know our cover model Sharon Dumfries…

Photographer, Milton Goedhoop

Please tell us a little about yourself and how you got started in the modeling industry.

I’m Sharon Dumfries, born and raised on the Island of Aruba but my parents have a different background and are Dutch Indonesian and Surinam Haitian. As a kid and teenager, I got bullied for my looks and for being different, and I had a hard time standing up for myself. It was also hard to find fashion in my size. Taking dancing classes helped me get out of my comfort zone and get better self-esteem during the years. I moved to the Netherlands at 18 years of age to study and today I’m a model and teacher for over 13 years.

I got scouted unexpectedly after dancing a ”Hip-hop and House” routine in my baggiest outfit during a fashion show with primarily straight-size models. I started as a catwalk model on weekends after doing an intensive catwalk and fashion show training, next to finishing my Biology and Teachers degree. A few years later I got scouted by a big brand during a fashion show and this was the stepping stone to getting signed with a bigger agency in Amsterdam.

We have spoken to models from all over the world about the plus size industry in their respective countries, and realize it’s different outside of the United States. Can you share the plus-size industry as you see it in The Netherlands?

A lot of brands tend to book models in the same country, so if you really want to make a career it’s sometimes best to be ”on stay”  for a while in the UK or Germany. We don’t have a lot of ”go-sees”. The sizes of most models that get booked are usually smaller than in the US. The sizes size 42- 44- 46- (Sometimes 48) EU are very popular because of the Sample Sizes.

For those of us getting to know you, can you share your work with us as an educator and coach?

I currently teach Biology in High School for the past 12,5 years and have managed to work as a model part-time. I’m also a coach at school and help students with their emotions such as fear of failure. Through coaching, I’m given the opportunity to speak to teenagers who aren’t able to come to school due to anxiety about participating in school in the regular classes, heavy bullying, or being kicked out of school for other reasons. This is still fully new and just started at our school a few weeks ago.

What role do you believe social media plays in today’s society as we raise children and also tend to our mental health?

The stress level is rising earlier on due to pressure to not only be cool and accepted in real life but also online. The level of bullying online is where there is no supervision and it is getting out of control. Teenagers already get burned out at a very young age. There is too much non-visible pressure that everyone needs to be above average. Some try to over-achieve and get burned out and others give up and don’t get to make small steps forward and stay stuck, which in turn also causes a lot of stress.

What tips do you have about navigating social media for both the younger generation and those of us who remember the days before the internet?

I am not the best in Social Media, a little bit by choice. I don’t want it to be a must. But a lot of people make a living out of it. It takes a lot of time and effort, so for it to really make it work it’s a full-time job or you need a team. For the ones who remember the days before the internet: just try, and have a bit of fun along the way trying to figure it out, it all changes so quickly nowadays. But most of all be authentic. For the younger generation, I would say the same. It is not a must as a model to have a huge following. It’s about being visible that counts, that people and brands can find you. It’s best to start small and make baby steps. It took me more than 10 years to get where I am now. I believe working together and genuinely spreading love makes the difference.

As a model, teacher, and coach what are some of your goals for the future and what changes would you like to see in the plus-size modeling industry?

In the future, I would like to combine my knowledge as a teacher, model, and coach. Preferably by helping others to realize what true beauty is. As cheesy as it sounds, from the inside out. In the future, I would like see more diversity and inclusiveness, not as a trend. I would like to see bigger sizes being booked just as often as small sizes. And also better education about what being healthy means. I would like to see more respect from people behind their laptops, to always show love, if there is hate, keep it to yourself ;). In the best scenario, brands need to book models for their charisma and make the clothes fit them. I would like less plastic surgery, and more natural imperfections to be celebrated. Beauty is in the eye of the beholder and is different in every culture, never let that define your beauty. You are good enough just as you are <3

Visit online IG @sharondumfries

Social Media Strategies for Aspiring Plus-Size Models: Crafting Your Personal Brand

In today’s digital age, social media has become an indispensable tool for aspiring plus-size models looking to break into the competitive fashion industry. With platforms like Instagram, TikTok, and X (formerly known as Twitter) offering unparalleled opportunities for self-promotion and networking, building a robust online presence has never been more crucial. However, navigating the ever-evolving landscape of social media requires careful planning, authenticity, and strategic thinking. In this article, we delve into the essential strategies for aspiring plus-size models to cultivate a strong personal brand and carve out their niche in the industry.

1. Authenticity Is Key: Authenticity lies at the heart of successful social media strategies for aspiring plus-size models. Embrace your unique qualities, celebrate your body-positivity journey, and let your personality shine through your posts. Audiences crave authenticity and relatability, so don’t be afraid to show the real you. Share behind-the-scenes glimpses of your life, candid moments, and personal anecdotes that resonate with your followers.

2. Define Your Brand Identity: Before diving into social media, take the time to define your brand identity. What sets you apart from other plus-size models? What message do you want to convey to your audience? Whether it’s promoting body positivity, advocating for diversity and inclusivity, or showcasing your fashion sense, clarity in your brand identity will help you attract the right audience and opportunities.

3. Curate High-Quality Content: In a sea of content, quality stands out. Invest time in creating high-quality visuals that showcase your unique style, personality, and versatility as a plus-size model. Collaborate with talented photographers, stylists, and makeup artists to produce captivating photoshoots that resonate with your brand. Experiment with different formats, from photos to videos, and reels, to keep your content engaging and diverse.

4. Engage With Your Audience: Social media is a two-way street. Engage with your audience by responding to comments, messages, and direct inquiries promptly. Foster a sense of community by initiating conversations, asking for feedback, and sharing user-generated content. By building genuine connections with your followers, you’ll cultivate a loyal fan base that supports you throughout your journey.

5. Collaborate and Network: Collaboration is key to success in the plus-size modeling industry. Partner with brands, fellow models, influencers, and creatives whose values align with yours. Collaborative projects not only expand your reach but also provide valuable opportunities for learning and growth. Attend industry events, workshops, and networking mixers to forge meaningful connections and stay abreast of industry trends.

6. Consistency Is Crucial: Consistency is the cornerstone of effective social media strategies. Establish a regular posting schedule and stick to it. Whether it’s daily, weekly, or bi-weekly, consistency reinforces your brand presence, keeps your audience engaged, and signals reliability and professionalism. Utilize scheduling tools to plan and automate your posts, but don’t compromise on spontaneity and real-time engagement.

8. Monitor and Analyze Performance: Keep a close eye on your social media analytics to track the performance of your posts, identify trends, and gain insights into your audience’s preferences and behaviors. Adjust your strategies accordingly based on what resonates best with your audience. Experiment with different content formats, posting times, and messaging to optimize your reach and engagement.

Mastering social media is an essential skill for aspiring plus-size models looking to build their personal brand and advance their careers in the fashion industry as an advocate or influencers.

By prioritizing authenticity, defining your brand identity, curating high-quality content, engaging with your audience, leveraging hashtags and trends, collaborating with others, maintaining consistency, and monitoring performance, you can navigate the digital landscape with confidence and make a lasting impression on your audience. Remember, success on social media is not just about numbers; it’s about creating meaningful connections and leaving a positive impact on those who follow your journey.

Here is a short list of plus models who have also created engaging personal brands:

@felicityhayward

@thestephanierosa

@mspostell

@zachmiko

@denisebidot

View More From Plus Modeling 101

Staying Safe in the Modeling Industry: Recognizing and Avoiding Scams

In an industry as glamorous and dynamic as modeling, the allure of success can sometimes overshadow the harsh realities lurking beneath the surface. For aspiring models, especially those in the plus-size industry, navigating the complex landscape of opportunities requires not just talent and determination but also a keen awareness of potential scams and pitfalls.

As someone who has been working in the plus-size industry for over 16 years, I’ve witnessed firsthand the challenges and triumphs of those striving to make a mark in this competitive field. Today, I aim to shed light on an often-overlooked aspect of the industry: staying safe and avoiding scams.

The Promise of Fame and Fortune: Beware of Red Flags

For many aspiring models, the dream of gracing magazine covers, strutting down runways, and becoming the face of major brands is a powerful motivator. However, this very dream can make individuals vulnerable to exploitation by unscrupulous individuals and organizations promising quick success.

One of the most common scams targeting aspiring models involves fraudulent agencies or individuals who demand upfront payments for representation, portfolio development, or placement in gigs. Legitimate agencies typically earn their commission from bookings secured for their models, rather than charging exorbitant fees upfront. Therefore, any agency or individual requesting substantial payments before delivering on promised opportunities should raise immediate red flags.

Furthermore, models should be cautious of unsolicited offers that seem too good to be true. While social media has provided a platform for discovering new talent and connecting with industry professionals, it has also become a breeding ground for scams. Offers promising lucrative contracts or international exposure without proper vetting or prior interaction should be approached with skepticism.

Protecting Yourself: Tips for Aspiring Models

 Here are some essential tips for staying safe in the modeling industry:

1. Research Thoroughly: Before engaging with any agency or individual, research their reputation, client testimonials, and track record. Legitimate agencies will have a transparent history and established presence within the industry.
2. Trust Your Instincts: If something feels off or too good to be true, trust your instincts and proceed with caution. Don’t let the allure of fame blind you to potential risks.
3. Seek Professional Advice: Consider consulting with experienced models, industry professionals, or reputable agencies for guidance and advice before making any commitments.
4. Read Contracts Carefully: Always read contracts thoroughly and seek legal advice if necessary before signing any agreements. Pay close attention to clauses related to fees, exclusivity, and termination terms.
5. Protect Your Personal Information: Be cautious when sharing personal information, especially online. Verify the legitimacy of individuals or organizations before providing sensitive details.
6. Report Suspected Scams: If you encounter suspicious activity or believe you’ve been targeted by a scam, report it to relevant authorities, such as consumer protection agencies or industry watchdogs.

While the modeling industry offers unparalleled opportunities for creative expression and self-discovery, it’s essential to approach it with a discerning eye and a strong sense of self-preservation. By staying informed, vigilant, and empowered, aspiring models can navigate the industry’s complexities with confidence and integrity, ensuring their journey toward success is both fulfilling and secure.

PLUS Model Magazine is committed to promoting inclusivity and safety within the plus-size modeling community, I urge aspiring models to prioritize their well-being and resilience in the face of adversity. Together, let’s build a future where talent shines brighter than deception, and every aspiring model can realize their dreams without fear or compromise.

View More From Plus Modeling 101

Are you experiencing setbacks in your modeling journey?

In the world of modeling, setbacks are inevitable, but it’s how you respond to them that truly defines your journey. Today, we want to talk about embracing failure and turning it into an opportunity for growth in your modeling career.

Understanding Failure as a Stepping Stone
Failure is often viewed as a negative outcome, but it’s essential to understand that it’s a natural part of the journey towards success. Every successful model has faced rejection and setbacks at some point in their career. Instead of letting failure discourage you, see it as a valuable opportunity to learn and improve.

Cultivating Resilience
Resilience is the ability to bounce back from setbacks stronger than before. As a model, it’s crucial to cultivate resilience to navigate the competitive and ever-changing industry. Remember that every rejection is not a reflection of your worth or talent. Use setbacks as fuel to work harder, hone your skills, and refine your craft.

Learning from Feedback
Feedback, whether positive or negative, is a powerful tool for growth. Instead of shying away from criticism, embrace it as an opportunity to learn and evolve as a model. Take constructive criticism graciously and use it to identify areas for improvement. Remember that feedback is not a personal attack but rather a pathway to becoming the best version of yourself.

Turning Setbacks into Opportunities
In the modeling industry, rejection is inevitable, but it’s how you respond to it that matters. Instead of dwelling on failures, channel your energy into seeking new opportunities. Use setbacks as a catalyst for growth and exploration. Keep pushing forward, attending castings, building your portfolio, and networking within the industry. You never know when one setback may lead to an unexpected opportunity.

Celebrating Your Victories, Big and Small
Amid setbacks, it’s important not to lose sight of your accomplishments, no matter how small they may seem. Celebrate every victory along the way, whether it’s booking your first gig, landing a coveted campaign, or simply overcoming a fear of rejection. Each success is a testament to your hard work, dedication, and resilience.

Staying Positive and Growing Through The Setbacks
Embracing failure is not about avoiding setbacks but rather about learning from them and using them as stepping stones towards success. As a model, you will face challenges, rejection, and setbacks, but it’s how you respond to them that will ultimately shape your journey. Cultivate resilience, embrace feedback, and turn setbacks into opportunities for growth. Remember, your journey is unique, and every failure is a lesson in disguise. Keep pushing forward, and never lose sight of your dreams. At [Agency Name], we’re here to support you every step of the way on your modeling journey.

View More From Plus Modeling 101

Interview with Model Felicity Hayward

What an honor to speak with our March 2024 cover model Felicity Hayward… a MUST listen!

Get to know our cover model Felicity…

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A post shared by PLUS Model Magazine (@plusmodelmag)

Follow Felicity Hayward on IG @felicityhayward
TEDxTALK
ted.com/talks/felicity_hayward_the_great_body_positivity_swindle

Felicity Hayward…

In 2011, a 20-something Felicity Hayward stumbled onto a photo shoot that would change her life.

Little did she know, posing as the iconic Anna Nicole Smith wouldn’t just be a “15 minutes of fame,” it would catapult her into the role of a pioneer for a revolution in the fashion industry: plus-size representation.

Back then, the UK fashion scene was not as inclusive of curvy women. Magazines, campaigns, and advertising spaces seldom held any reflection of their vibrant reality. Hayward, however, refused to accept this exclusion. What began as a single photoshoot morphed into a decade-long dedication to challenging the status quo and advocating for body inclusivity.

The journey wasn’t smooth sailing. Hayward witnessed the fleeting “golden age” of body positivity (2016-2019) where inclusive campaigns and self-love slogans were all the rage.

But the euphoria was short-lived. High fashion remained a fortress, stubbornly clinging to its narrow beauty standards.

Frustrated by the industry’s regressive tendencies, Hayward refused to be silenced. She launched the #IncludingTheCurve movement, a powerful statement against tokenism and a call for genuine inclusivity on runways and beyond. Her actions spoke louder than words: she boycotted London Fashion Week and the British Fashion Awards, refusing to endorse brands that failed to cater to diverse body types.

But Hayward isn’t just a crusader; she’s an industry watchdog. In the age of buzzwords like “diversity,” where brands often use them as mere marketing tactics, Hayward’s #IncludingTheCurve reports provide crucial transparency. These reports meticulously document the number of plus-size models used in fashion weeks, holding brands accountable for their actions and highlighting the ones truly embracing inclusivity.

“Last season Milan came third place with 45 plus models, but 30 of those models came from one designer Karoline Vitto who had a full curve show in partnership with Dolce and Gabbana, this season Dolce was in partnership with designer Feben, who is inclusive, but this season used one single plus model, Ashely Graham. So without Karoline Vitto, I believe Milan will go back to last place once again.

These reports are so important to me to showcase who is doing it right for us, who is using plus size models as a fad, and who simply doesn’t care.” – Felicity Hayward

Felicity Hayward’s story isn’t just about personal success.

It’s a testament to the unwavering power of challenging the norm and demanding change. As she continues to champion inclusivity, her journey serves as a beacon of hope, not just for the plus-size community, but for anyone seeking to break down barriers and create a more equitable world.

Be sure to subscribe to our email list to learn about our Instagram LIVE with Felicity Hayward happening soon!

Cover Photographer, Jamie Abbott
https://jcastudio.cargo.site/
IG @jamescharlesabbott

Feature Photos, Mary Benson
Dress by @marybensonlondon
Photography by @davidnyanzi

Follow Felicity on IG @felicityhayward
TEDxTALK
ted.com/talks/felicity_hayward_the_great_body_positivity_swindle
Book Felicity
milkmanagement.co.uk/clients/felicity-hayward-2