“The fact that we are using real women for the first time of a variety of shapes and sizes is the perfect way to encourage women to think differently about losing weight and not just focus on the numbers on the bathroom scales.”
So how “plus size” will these models be? This we do not know for sure, but we are hoping they use models size 12 and up and show a variety of body shapes.
What do you think about the use of plus size models in weight loss commercials?
Read the July 2012 Issue of PLUS Model Magazine and Swim Supplement