Fashion
Grand Opening of Ashley Stewart Yonkers Store – Plus Size Fashion
LEGENDARY GRAFFITI ARTISTS JOIN YONKERS MAYOR TO OPEN NEW
ASHLEY STEWART STORE, UNVEIL ORIGINAL YOLOGO DESIGNS
Preview of New Fashions For Full-Figured Women, Graffiti Art Auction To Benefit Nonprofit Ladydoves Self Enrichment Organization
YONKERS, N.Y. – Legendary graffiti artists, Lava I & II and Bama, will join Yonkers Mayor Mike Spano to help open the first Ashley Stewart store in Yonkers with local flair. Inspired by the Mayor’s recent YoLoGo Contest, Lava and Bama will unveil their takes on a Yonkers logo as part of the store’s Grand Opening celebration on October 26. Ashley Stewart will hang some of the original artwork on permanent display in the store for shoppers to enjoy and will donate some of the pieces for a fund-raising auction to benefit the Ladydoves Self Enrichment Organization that mentors area girls and women to enhance self-esteem.
In addition to the canvas graffiti artwork unveiling and the Mayor’s ribbon-cutting ceremony, Ashley Stewart will host a sassy fashion show with new looks for plus -sized women. Models will come from Unique Blend Models, a subsidiary of the non-profit Ladydoves Self Enrichment Organization. The local community is invited to join in the following entertaining events as part of a three-day public celebration at the new Ashley Stewart store in Yonkers Gateway Center on Central Park Avenue:
- Friday, October 26, 10 AM – Yonkers Mayor Mike Spano cuts a ribbon to open the new store and legendary graffiti artists, Lava I & II and Bama, unveil original artwork of sample Yonkers logos.
- Friday, October 26, 2 and 4 PM – Full-Figured Fall Fashion Show and Yonkers Graffiti Art Auction to benefit the Ladydoves Self Enrichment Organization. All models will come from the organization’s public service programs. As Ladydoves CEO Andrene Williams says, “We break the barrier. Beauty comes in all different shapes, sizes, and colors. And, when we come together, we blend beautifully!”
- Saturday, October 27, Noon – 4 PM – Block Party with “DJ Danny” and his dancers, raffle gift drawings.
- Sunday, October 28, 1-4 PM – Jazz Brunch with raffle gift drawings.
All events are free and open to the public.
The Ashley Stewart brand has a strong national following among curvy women who like their clothes trendy, bold, comfortable, and flattering. One fan recently posted on Facebook: “I L.O.V.E. Ashley Stewart; I can always go in and find something to my liking and the quality of the clothing is superb.” Another sends a “Diva Shoutout” to Ashley Stewart personal style and fit consultants: “Want to say thank you, Divas. They dress me from clothes to matching jewelry. Thanks a million.”
Fortunately for residents in the Yonkers area, they won’t have to travel far to find the newest Ashley Stewart store. The Central Park Avenue site will offer some of the season’s hottest trends, boasting colorful and bold styles designed to help women feel confident, look fabulous and make a statement. Women can come into an Ashley Stewart store and find head-to-toe looks including trendy sportswear, career-wear, casual separates, lingerie, accessories and swimwear in sizes 12 to 26. Ashley Stewart prides itself on providing full-figured women fashion-forward looks without sacrificing comfort, fit and affordability.
“This brand raises the bar for plus-sized designs that sizzle with flair and fit,” says Kathy Clair, Ashley Stewart vice president of marketing. “The new store in Yonkers has all the adornments of a destination boutique. Whether in-store or online, we look forward to helping area shoppers express their inner spirit with confidence in high value, fashion-forward clothes.”
Due to overwhelming consumer response since the first Ashley Stewart store opened in 1991, the brand has become a leading retailer of full-figured fashions and now numbers over 180 stores across the country. With savvy designs and personal fit and style guidance, Ashley Stewart caters to curvy women with a complete line of runway-inspired clothing and lingerie in sizes 12-26, complemented by coordinating accessories and shoes. For more information on the Ashley Stewart brand, go to www.ashleystewart.com.
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
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Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
@msgigggles
@talitakate
@valeriemaroneyy
@curvy_ambassador
@nativeactress
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
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