Fashion
Soma Intimates Strives to Collect One Million Bras To Raise Domestic Violence Awareness
Soma Intimates Strives to Collect One Million Bras To Raise Domestic Violence Awareness
Soma Intimates, a women’s retailer specializing in bras and lingerie, has a great initiative happening right now that is all about bringing awareness to domestic violence by helping those women in need.
The Giving is Beautiful™ Soma Bra Donation is a nationwide bi-annual charitable initiative where Soma Intimates strives to collect as many bras as they can via donations, to give to women who have been affected by domestic violence. Their current goal is to collect one million bras that are new or nearly new, which will be distributed to women who are in shelter programs across the U.S. as a way to seek safety and start over. To date, they have collected more than 750,000 bras so they are well on their way.
To help reach this goal, Soma is using the #OneMillionBras hashtag to promote the initiative and get the word out on social media. Now through September 10th, the company will accept both new and gently worn bras at all Soma boutiques across the country as well as monetary donations at the register and at www.soma.com.
Soma has partnered up with National Network to End Domestic Violence (NNEDV), an organization that represents over 2,000 shelter programs across the U.S. and is the leading voice for domestic violence survivors.
Kim Gandy, NNEDV President, said in the official press release:
“Soma is partnering their boutiques with local domestic violence shelters to make a real difference in the lives of domestic violence victims, who often arrive at a shelter with nothing. New and nearly new bras are less frequently donated than other clothing items, so shelters are especially grateful to receive new bras for the women who seek safety there. Through this essential campaign, Soma is helping to raise awareness in local communities, raise critically needed funds, and help victims rebuild their lives.”
Laurie Van Brunt, Soma President, states:
“Our passion and commitment to this initiative has never been stronger. What started as a grass roots effort in a few local boutiques has grown to become a brand-wide and nationwide initiative spanning more than 260 Soma boutiques and outlets. Our boutiques and customers enthusiastically contribute their time, money and bras to help women in need restore their lives. It’s our ultimate goal that no woman has to choose between buying a bra and putting food on the table.
Thanks to our partnership with the National Network to End Domestic Violence, new and gently worn bras are distributed to domestic violence shelters in our customers’ local communities. Our goal this year is to reach a million bras collected, because that translates to a million women feeling confident and beautiful, from the inside out. And every woman deserves to feel that way.”
For more information on how you can donate your new or nearly new bras, please check out Soma’s donation landing page on their site by clicking here. While you’re there, you can read several moving stories of how the donated bras have changed women’s lives across the country.
Soma is also asking customers to help spread the word about this worthy cause by tagging @SomaIntimates on any related posts on social media.
To see what other work the National Network to End Domestic Violence is doing, click here.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@tonsablush
@loralyee
@schmoalert
@sabrinastyled
@ikoniknikole
@wagyu_beff
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@panamakish
@felicityhayward
@nizzymacc
@danielle_nekole
@whatkaliwears
@tiffythefashionslayer
Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
@msgigggles
@talitakate
@valeriemaroneyy
@curvy_ambassador
@nativeactress
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
-
Feature1 week agoRemembering Mia Amber Davis: A Pioneer in Plus-Size Fashion
-
Feature2 months agoNew Plus Model Castings and Opportunities!
-
Deals1 week agoWeekend Plus Fashion Deals…. Happening On Social!
-
Cover Models2 weeks agoGet to Know Our Cover Model Sharon Dumfries…
-
Feature1 week agoMay 9 Edition – Our Favorite Plus Size Style Moments Of The Week
-
Cover Models3 months agoFrom Catwalk Crusader to Industry Watchdog: Felicity Hayward’s Decade of Disruption
-
Feature2 weeks agoSwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
-
Cover Models2 months agoWe Will Never Be Empty Nesters… And That’s Okay