Fashion
Target Announces New Designer Collaboration With Lilly Pulitzer & It Will Include Plus Sizes!
Target Announces New Designer Collaboration With Lilly Pulitzer & It Will Include Plus Sizes!
Target made a major announcement yesterday that has the fashion industry a-buzz. It’s newest designer collaboration is with Lilly Pulitzer, a well-known designer brand known for its resort-chic aesthetic and use of vibrant prints and patterns. Best part of it for us? The new collection will include plus sizes!
Image credit: Target
Last summer, plus size fashion blogger Chastity Garner of the blog Garner Style grew fed up with the retailer of its exclusion of plus sizes with its designer collaborations. She wasn’t the only one. Many women have complained on social media about Target’s treatment of the plus size customer.
Image credit: Garner Style
Read more: Plus Size Fashion Blogger Chastity Valentine Calls For Boycott Against Target
The plus size section in-store started to become smaller and smaller. And they were becoming another retailer that was pushing plus size women to shop online more versus in-store. This made many plus size women feel like the retailer didn’t want plus size women in their stores. And Target is a one-stop shop for many of us who can buy clothes, household items, food, shoes, electronics and other things in one place.
Chastity brought this up when she launched her petition against Target, stating she would boycott the retailer until things changed. Well, apparently, Target was listening and paying attention and we, for one, are very happy to hear this!
We hear that plus sizes from this collection will only be available online (we will confirm this at a later date as more information is released) but hey, it’s baby steps. This is a victory for plus size women, nonetheless. It seems Target is willing to try this and see if plus sizes will sell. And we think Lilly Pulitzer is perfect. It’s a well-known loved brand that’s chic, stylish and fun and known as the mother of American resort wear.
More about the collection… there will be 250 pieces of apparel, accessories, beauty, and home decor that will range from $2 to $150 with almost 200 of those items under $30. Yes!
According to Fashionista.com:
“There are floral shift dresses, swimsuits and scarves, but there are also plates, lawn chairs, and beach umbrellas, all done in original, never-before-used prints designed by LP’s in-house team.”
Jane Schoenborn, vice president, creative communications for Lilly Pulitzer said in an official statement via Target:
“Target is a design leader known for offering an unparalleled assortment of stylish, affordable products. The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection.”
Regarding the inclusion of plus sizes, Stacia Andersen, senior vice president of apparel and accessories at Target, told Fashionista.com:
“It’s really important for us that we can provide stylish apparel for everybody, and we felt like this collection was the right time to do it. This project is so democratic. When we do these collaborations, there’s a certain group of people that always really respond to them. But this, anybody can wear this. There’s just such a range that anyone can find something that they love.”
The collection will launch on April 19, 2015 and while we don’t have any images of the plus size offerings at this time, we do have some images from the event held in New York City on January 6, announcing the collaboration (image credit: Target / Laforce + Stevens):
We also hear that Target MAY be working with some plus size fashion bloggers to promote the plus size offerings so we shall see. All in all, this is exciting news and we can’t wait to see the collection when it launches.
To read more about this exciting collaboration between Target and Lilly Pulitzer, click here.
What do you think of this new collaboration from Target? Will you be buying a few pieces? Please leave us a comment below and let us know what you think.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@tonsablush
@loralyee
@schmoalert
@sabrinastyled
@ikoniknikole
@wagyu_beff
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@panamakish
@felicityhayward
@nizzymacc
@danielle_nekole
@whatkaliwears
@tiffythefashionslayer
Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
@msgigggles
@talitakate
@valeriemaroneyy
@curvy_ambassador
@nativeactress
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
-
Feature1 week agoRemembering Mia Amber Davis: A Pioneer in Plus-Size Fashion
-
Feature2 months agoNew Plus Model Castings and Opportunities!
-
Deals1 week agoWeekend Plus Fashion Deals…. Happening On Social!
-
Cover Models2 weeks agoGet to Know Our Cover Model Sharon Dumfries…
-
Feature1 week agoMay 9 Edition – Our Favorite Plus Size Style Moments Of The Week
-
Feature2 weeks agoSwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
-
Cover Models3 months agoFrom Catwalk Crusader to Industry Watchdog: Felicity Hayward’s Decade of Disruption
-
Cover Models2 months agoWe Will Never Be Empty Nesters… And That’s Okay