Another retailer unveils their body positive campaign with three well-known models as the stars.

The “We Are Curves” campaign is the brainchild of UK plus size fashion retailer Simply Be.

This has been quite a week in body positive-related fashion campaigns launching and we’re happy to see that curves are being celebrated and not criticized.

The new spring campaign from Simply Be stars plus models Iskra Lawrence, Denise Bidot and Marquita Pring. The campaign was shot in the Californian desert with a strong focus on their new denim styles.

According to the brand, the models were chosen because they feel each one is an amazing reflection of what the “We Are Curves” campaign is all about, in their own way.

“We Are Curves is a celebration of Simply Be, and a celebration of women with curves, it is positive, powerful and inspiring.”

Here’s a look at the campaign:

What do you think of the “We Are Curves” campaign from Simply Be? Follow us on social media @plusmodelmag and let us know!

Click here to see Simply Be’s new spring denim collection.