Another retailer unveils their body positive campaign with three well-known models as the stars.

The “We Are Curves” campaign is the brainchild of UK plus size fashion retailer Simply Be.

This has been quite a week in body positive-related fashion campaigns launching and we’re happy to see that curves are being celebrated and not criticized.

The new spring campaign from Simply Be stars plus models Iskra Lawrence, Denise Bidot and Marquita Pring. The campaign was shot in the Californian desert with a strong focus on their new denim styles.

According to the brand, the models were chosen because they feel each one is an amazing reflection of what the “We Are Curves” campaign is all about, in their own way.

“We Are Curves is a celebration of Simply Be, and a celebration of women with curves, it is positive, powerful and inspiring.”

Here’s a look at the campaign:m_simplybe_inc_0029_n_8196bd9c m_simplybe_inc_0028_n_8196b6c2 m_simplybe_inc_0019_n_8196b66f m_simplybe_inc_0018_n_8196b66d m_simplybe_inc_0017_n_8196b66e m_simplybe_inc_0016_n_8196b5f3 m_simplybe_inc_0015_n_8196b5f1 m_simplybe_inc_0014_n_8196b5f4 m_simplybe_inc_0013_n_8196b5f2 m_simplybe_inc_0012_n_81969fb7 m_simplybe_inc_0011_n_81969fba m_simplybe_inc_0010_n_81969fb4 m_simplybe_inc_0007_n_81969fb5 m_simplybe_inc_0006_n_81969f94 m_simplybe_inc_0005_n_81969fb3 m_simplybe_inc_0004_n_81969f93 m_simplybe_inc_0003_n_81969f91 m_simplybe_inc_0002_n_81969fb9

What do you think of the “We Are Curves” campaign from Simply Be? Follow us on social media @plusmodelmag and let us know!

Click here to see Simply Be’s new spring denim collection.