Fashion
This Size Inclusive Brand Tapped Actress Lea DeLaria to Front its Latest Campaign & It’s Fabulous
This brand truly means ALL when it says it caters to ALL women.
At a time when many fashion brands claim to be inclusive yet stop at a size 22/24, designer Jeff Cafone is setting out to truly offer inclusion to all women in an untapped market… leather outerwear.
His brand All67 offers custom and ready-to-wear leather jackets up to size 30! To further push his message of inclusive fashion, he gathered a diverse group of women of varying shapes, sizes and color to star in his recently launched campaign to promote the rebranding of his line.
Fronting the campaign is actress Lea DeLaria, most known for her role as “Big Boo” on the popular Netflix series Orange is the Black. 
Cafone, known for his high quality leather jackets, has designed jackets for some of DeLaria’s castmates including plus size actress Danielle Brooks, who also recently launched her own capsule collection with contemporary plus size fashion brand Universal Standard.
On what led him to create a plus size leather jacket business for women, he told us exclusively:
“Two years ago, I started a custom leather jacket business for people of all shapes and sizes. The pieces were all bespoke made-to-measure for each client. I found that when I was fitting women who wore larger sizes, the feedback was, ‘Wow this is amazing, I’ve never had access to something of this quality that looks and feels like this!’ I honestly didn’t think too much about it at first. That’s not my life. I’m a male, for starters, not a plus size woman. But I was getting that feedback more and more, so at a certain point I decided, ‘Okay, let me take a look at why people are telling me this. What is the state of Plus size fashion?’ My mind was totally blown. I was shocked at the lack of quality pieces and the complete absence of luxury brands.”
Cafone also explained the meaning behind the new brand name All67:
“There are multiple reasons for the change, but first and foremost, ‘All 67′ represents the inclusivity and community-driven vision I have for my brand moving forward. You probably know where the ’67’ comes from – It is the most widely cited number of the percentage of women who are plus size in America. As a non-plus male designer, I don’t want to center myself – I think it’s important to be conscious about my position in the community, and I want the name of my brand to reflect my mission and message. I am here to ‘listen to’ rather than ‘talk at’. This is the reason my brand exists in the first place. ‘All 67’ is my way of solidifying those ideals in a name, and ensuring that my brand remains For, Of, and With the plus community at all times.”
When speaking of the campaign, Cafone couldn’t help but smile, saying:
“The all-size campaign was the most fun I’ve ever had on a photo shoot! It was amazing to work with empowered women from all backgrounds to highlight the extended size range and adaptability offered by All 67. I had a personal relationship with most of the women involved, and the majority of them were prior customers. I predict that in the next few years, we will see an increase in representation and inclusivity of size, shape, gender, sexuality, and ethnicity in fashion. I want to be an active participant in that change.”
Cafone is definitely on to something. The leather jacket is one of the best investments a woman can make in her life since it is a closet staple that never goes out of style. The fact that he is willing to listen to feedback and work with plus size women to get the fit right is a positive sign.
So what does Cafone see in All67’s future?
“I’m focused on continuing to make the best plus size leather jackets. Moto jackets are timeless statement pieces that empower the wearer and work for any style and demographic. The pieces are made from premium leather and suede, and offer options such as a detachable fur collar. They were designed to fit a vast array of plus body types throughout the 12-30 size range. I plan to keep designing new products and moving forward by listening to my clients’ needs. The eventual plan is to have an entire line of elevated seasonless luxury pieces. But for right now, I want to solidify my role as THE jacket brand for plus!”
To check out All67, click here.
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
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Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
@msgigggles
@talitakate
@valeriemaroneyy
@curvy_ambassador
@nativeactress
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
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