Fashion
Get Your Shop On! Avenue Launches New Mobile App In Time For The Holiday Season
Avenue wants to help you shop smarter and easier this holiday season.
The plus size fashion retailer announced this week that it is partnering with PredictSpring, a mobile commerce platform, to develop and launch its new mobile app.
With Avenue’s mobile customers becoming a growing segment of the retailer’s e-Commerce business, they wanted to cater more to that customer in offering them an elevated mobile shopping experience via the new app.
The new app also incorporates a private label credit card to simplify purchase and payment as well as the convenience of purchasing online and picking up in store.
Stephen Silbaugh, Chief Marketing Officer of Avenue Stores said in an official statement:
“We are proud of the enhanced mobile experience our new app offers our loyal customer base. By partnering with PredictSpring, we were able to create a completely new shopping channel in a matter of weeks to delight and engage our mobile customers.”
According to the official press release, major features of the app include:
- Omni-Channel Ready – Incorporating omni-channel features within the app, shoppers can conveniently purchase items and ship items to their local Avenue Store.
- Private Label Credit Card – This gives loyal shoppers a familiar and convenient payment option. Existing Avenue Credit Card members qualify for the same online and in-store benefits, and can leverage this card as a preferred payment option via the app.
- Shop Confidence Series Looks via Shoppable Instagram – This fall, Avenue will celebrate a woman’s journey to confidence through a series of collaborations with notably inspirational women who have followed their own powerful journeys to find confidence. They range in size, age, and walks of life. Customers can browse and shop looks worn by these influencers directly from the Instagram feed within the app, providing fashion inspiration and enabling instant “buy” capabilities.
Nitin Mangtani, Founder and CEO of PredictSpring said:
“In a world in which retailers are looking to differentiate themselves and stand out among the crowd, Avenue Stores realized the importance of prioritizing an engaging and frictionless mobile commerce experience consumers have come to expect. We are proud to partner with Avenue Stores to launch its mobile app in record time.”
Avenue is a veteran in the plus size fashion industry, as one of the first plus size fashion retailers to cater to women sizes 14 to 32, so this app is a natural step in the right direction in order to stay relevant and current in this ever-changing shopping environment.
Kudos to them for being passionate about creating a seamless shopping experience for their customers online and in-store.
With the launch of the new app, Avenue is offering $1 standard shipping for any in-app purchase or free ship to store. YES!
So happy shopping! Click here to download the new app onto your mobile device via Google Play or here via the Apple App Store.
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Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
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