Fashion
American Eagle Expands Their Denim Size Range to 24
And it’s the brand’s first time offering that size range.
Welcome to the land of plus sizes, American Eagle. We’ve been waiting for you.
A year ago, the brand launched their AEJeans Made For You, True You Sizing campaign, which aimed to intersect the worlds of fashion, music, and youth culture by highlighting how real customers express themselves in AE’s Ne(X)t Level jeans.
The campaign included size-18 model Maxey Greene, which was a pretty big deal for the brand. (Greene is to the right of the middle model)
At the time, American Eagle had expanded their women’s denim sizes to 20 on short, regular and long lengths. Extra short and extra long stopped at size 14. For men, they expanded to a size 44 waist and 36 inseam.
AE seems to truly want to offer more sizes and also show more diversity in the models they use on their website and in-store ads. We love how they show four different sized models on their Curvy Jeans landing page and how their jeans look on their bodies.
I wrote back then that I hoped they would expand their sizing. While I wished for up to a size 28, which I knew was a long shot, my calls (and others) for expansion were still heard.
Starting July 23, American Eagle will offer 12 new styles in sizes 00-24.
The announcement made its rounds on Monday, 7/15, with many calling this a major deal as this is a first for the brand.
The men were not left out of this size expansion either. AE is also extending their denim sizing to 48.
Chad Kessler, Global Brand President of American Eagle said:
“We felt strongly that everyone should be able to find a pair of jeans at American Eagle stores. We’ve heard that a lot of women don’t even go to the mall anymore because they can only find their fit online. That’s not the experience we want to offer our customers.”
FULL STOP. We have to note here that while this expansion is major for mainstream fashion expanding its sizes to include plus size women, up to size 24 does not represent EVERYONE.
Plus sizes do not stop at a size 24.
We hope AE takes note of this and continues to expand to truly accommodate every body. We do applaud AE for making an effort to expand sizing, especially in-store.
Other things to note about the size expansion and upgraded collection:
- All of the jeans in the Curvy Jean line will be available in 5 lengths, 5 rises, and 6 degrees of stretch.
- The expanded sizes will be offered both in-store nationwide and online.
- There will be new washes and distressed detailing on some styles.
- Prices for the Curvy Jeans line currently range from $49.95 to $69.95. No word as to whether those prices will go higher. But AE tends to have sales so you can still shop the new denim line on a budget.
What do you think of American Eagle expanding their jeans line up to size 24? Will you shop the new jeans collection?
Follow us on social media @plusmodelmag and let us know: Facebook | Instagram | Twitter
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@panamakish
@felicityhayward
@nizzymacc
@danielle_nekole
@whatkaliwears
@tiffythefashionslayer
Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@plussizewildflower
@msgigggles
@talitakate
@valeriemaroneyy
@curvy_ambassador
@nativeactress
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
@shunitawynne
@nostalgic_nayok
@dlovecurve
@ariwearsthings
@thickfitdee
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
@aaliyahrenaa
@iheartcandyboo
@organiccurves_
@annemanyi
@johanamaya81
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@theprepguy
@missbetsyellis
@nessasherysse
@muva_fab
@elle.athina
@jeesha_chowdhury
-
Feature4 days agoRemembering Mia Amber Davis: A Pioneer in Plus-Size Fashion
-
Feature2 months agoNew Plus Model Castings and Opportunities!
-
Deals4 days agoWeekend Plus Fashion Deals…. Happening On Social!
-
Feature5 days agoMay 9 Edition – Our Favorite Plus Size Style Moments Of The Week
-
Feature6 days agoUnveiling the Power of Self-Care Rituals: Insights into Mental Wellness
-
Cover Models2 months agoFrom Catwalk Crusader to Industry Watchdog: Felicity Hayward’s Decade of Disruption
-
Cover Models1 week agoGet to Know Our Cover Model Sharon Dumfries…
-
Cover Models1 month agoWe Will Never Be Empty Nesters… And That’s Okay