Fashion
Impish Lee Wants You To Design Your Perfect Summer Lingerie with Their New Lace Edges Collection
Impish Lee has made the process of purchasing customized clothing effortless.
The company, founded by sisters Noelle Lee Ventresca and Kali Taylor Ventresca, has evolved from a small handmade boutique lingerie line on Etsy to a full apparel brand that has revolutionized how we shop for intimates.
What sets them apart from many in the Intimates world is the design tool on their website. It allows customers to design their own bras, underwear, lingerie, and loungewear, have it made-to-order to their specifications and measurements, and shipped worldwide within 3-4 weeks.
This means unique intimate pieces that you have designed for yourself. We love that the brand uses luxe, gorgeous fabrics and offers so many options to choose from. This is the epitome of treating yourself, in our opinion.
Just in time for summer, the brand has launched their new summer collection this week. It’s all about lace edge details, evoking summer emotion via three different aesthetics: soft and ephemeral layers, bright pops of color, and sexy, fierce classics.
Noelle Ventresca, CEO of Impish Lee, explained the thoughts behind this new collection:
“We wanted this collection to be romantic and fun, and incorporating the picot lace edges really brought that vision to life. The lace patterns are delicate and floral, and layering them created both sophisticated and playful color palettes.“
The collection features bras, bralettes, panties, garters and slips. As with all Impish Lee garments the collection is made to order in New York, in a size range of 0-30 and bra sizing 28A-44J.
While the bra sizing does stop at a size 44J and the apparel at a size 30, this is still major in the world of Intimates. The owners are continuing to grow and see the importance of being size inclusive, so they are constantly evolving to be better for their customers.
With the launch of this new collection, the brand has also unveiled a new custom feature to their online design tool: lace edges.
Now customers can also layer with 5 gorgeous colors of galloon lace edges on 21 out of 39 garments.
Kali Ventresca, CCO of Impish Lee shared why this new addition will enhance the design tool even more for customers:
“It is always exciting adding a new feature to our design tool especially something as cool as this. There are just so many more options and unique color combinations now. Our customers will definitely have fun designing with the lace edges.”
The brand used three different sized models for the campaign and we spy size 18/20 model Ariel Couvertier Pierre-Louis (signed to Dorothy Comb Models) in the mix alongside models Marginelle Neree and Laura Corwin.
Want to see more of this collection? Click here.
What do you think of this new summer collection from Impish Lee and the lace edge details addition to their design tool? Will you be buying some pieces?
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Feature
SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot
Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models…
Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.
Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.
Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”
The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:
Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.
Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.
Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.
Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.
Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.
Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”
The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@pridantas93
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Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@amandaneumanoficial
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@annemanyi
@johanamaya81
Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!
…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.
@theprepguy
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